Salesmanship And Sales Management Marketing Policies Sales And Campaigns Which Build Up Trade Training Yourself To Sell Developing And Managing A Sales Force PDF Download

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1914 edition. Excerpt: ... PART I--MARKETING PROBLEMS AND THE SELLING PLAN Contact and Confidence 'HE whole business world rests on a founda * tion of confidence. When confidence is gone, business is gone. Individual salesmanship depends upon confidence as much as any other transaction in business. If a man has confidence in you and in your goods, you can sell him. You cannot make many sales where confidence is lacking. If your prospect lacks confidence in you, then your entire efforts must go to building up in his mind a feeling of confidence. Lack of confidence is usually due to ignorance. Unless you know a man well, you haven't confidence in him. Unless you know a business house well, you haven't confidence in that house. The greatest foe of ignorance is publicity. The saying that "publicity corrects all abuses" is a true one. Without a doubt, the greatest force today in the interest of confidence--in the interest of credit, if you will--is advertising. I CARRYING CONVICTION TO THE BUYER By George L. Louis IN law, the burden of proof rests with the plaintiff. The plaintiff must bring the charge, and must sustain it. A conviction can only be determined upon the direct or circumstantial evidence that the plaintiff develops. In business these same principles are involved, and we find parallel conditions. The seller, the plaintiff, enters specific charges against the buyer, the defendant. It is alleged that the defendant is not clothing himself with the smartest, most serviceable, and most economical apparel; or that he does not consume the most nourishing cereal, ham or syrup; or that because he does not buy Blank's furniture or pianos, he is not equipping his home to the best advantage. But here the similarity between law and business stops abruptly. In law, the...