Sales Promotion Essentials
Author | : Don E. Schultz |
Publisher | : |
Total Pages | : 0 |
Release | : 1982 |
Genre | : |
ISBN | : |
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Author | : Don E. Schultz |
Publisher | : |
Total Pages | : 0 |
Release | : 1982 |
Genre | : |
ISBN | : |
Author | : Don E. Schultz |
Publisher | : National Textbook Company Trade |
Total Pages | : 231 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : 9780844233543 |
Author | : Don E. Schultz |
Publisher | : |
Total Pages | : 244 |
Release | : 1982 |
Genre | : Business & Economics |
ISBN | : |
Author | : Don E. Schultz |
Publisher | : N T C Business Books |
Total Pages | : 197 |
Release | : 1993 |
Genre | : Sales promotion |
ISBN | : 9780844233666 |
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author | : Don E. Schultz |
Publisher | : NTC/Contemporary Publishing Company |
Total Pages | : 244 |
Release | : 1982 |
Genre | : Business & Economics |
ISBN | : 9780844230672 |
Author | : Harry Deane Wolfe |
Publisher | : |
Total Pages | : 332 |
Release | : 1970 |
Genre | : Business & Economics |
ISBN | : |
Author | : |
Publisher | : Bookboon |
Total Pages | : 64 |
Release | : |
Genre | : |
ISBN | : 8740302067 |
Author | : Don E. Schultz |
Publisher | : National Textbook Company |
Total Pages | : 118 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : Robyn Blakeman |
Publisher | : Routledge |
Total Pages | : 257 |
Release | : 2011-08-15 |
Genre | : Art |
ISBN | : 1317477685 |
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Author | : Don E. Schultz |
Publisher | : McGraw Hill Professional |
Total Pages | : 244 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : 9780844233550 |
Informative, persuasive, and a rich source of ideas and practical help, this new edition of Green Marketing gives marketers and businesses the guidance to innovate and benefit from this essential part of marketing.