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Sales Management- SBPD Publications

Sales Management- SBPD Publications
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
Total Pages: 254
Release: 2021-12-22
Genre: Business & Economics
ISBN:
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1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.

Marketing Management - SBPD Publications

Marketing Management - SBPD Publications
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
Total Pages: 330
Release: 2021-12-22
Genre: Business & Economics
ISBN:
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1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Sales Management

Sales Management
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
Total Pages: 252
Release: 2016-12-14
Genre:
ISBN: 9383697822
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The E-Books is authored by proficient Teachers and Professors. The Text of the E-Books is simple and lucid. The contents of thr book have been organised carefully and to the point.

Marketing Management by Dr. F. C. Sharma

Marketing Management by Dr. F. C. Sharma
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
Total Pages: 334
Release: 2020-07-01
Genre: Business & Economics
ISBN: 9388117166
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1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

Marketing Management by Dr. F. C. Sharma (eBook)

Marketing Management by Dr. F. C. Sharma (eBook)
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
Total Pages: 332
Release: 2020-12-12
Genre: Business & Economics
ISBN:
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An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Advertising Management by Jay Bansal (SBPD Publications)

Advertising Management by Jay Bansal (SBPD Publications)
Author: Jay Bansal
Publisher: SBPD Publications
Total Pages: 128
Release: 2021-07-09
Genre: Business & Economics
ISBN: 9351677656
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1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.

Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications)

Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications)
Author: Sanjay Gupta
Publisher: SBPD Publications
Total Pages: 192
Release: 2021-07-09
Genre: Business & Economics
ISBN: 9351673693
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An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.

Advertising Management by Dr. F. C. Sharma (eBook)

Advertising Management by Dr. F. C. Sharma (eBook)
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
Total Pages: 181
Release: 2020-12-12
Genre: Design
ISBN: 9351671011
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An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Marketing Management

Marketing Management
Author: Dr. N. Mishra
Publisher: SBPD Publishing House
Total Pages: 198
Release: 2020-05-27
Genre: Business & Economics
ISBN: 9350475693
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Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.

Sales Management

Sales Management
Author: Thomas N. Ingram
Publisher: M.E. Sharpe
Total Pages: 426
Release: 2021
Genre: Sales management
ISBN: 0765628708
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