Sales Management for Improved Organizational Competitiveness and Performance
Author | : José Duarte Santos |
Publisher | : Business Science Reference |
Total Pages | : 300 |
Release | : 2022 |
Genre | : Competition |
ISBN | : 9781668434307 |
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"This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations"--