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| Author | : William O. Bearden |
| Publisher | : SAGE |
| Total Pages | : 568 |
| Release | : 1999-11-12 |
| Genre | : Business & Economics |
| ISBN | : 9780761910008 |
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
| Author | : Jeff Hoffman |
| Publisher | : Penguin |
| Total Pages | : 290 |
| Release | : 2014-08-14 |
| Genre | : Business & Economics |
| ISBN | : 1591847249 |
Your concrete road map to rapidly grow your business and get your life back! Have you ever wanted to grow your business but held back because of fear that it would take over your life? As an owner, it’s all too common to feel you have to choose between your personal life and the success of your business. But the surprising truth is that the only way to truly scale and grow your company is to reduce its reliance on you. This means that, done right, scaling ensures that you can grow your business without sacrificing your life. Jeff Hoffman, a serial entrepreneur and former CEO in the Priceline (Priceline Yardsale) family of companies, and David Finkel, CEO of Maui Mastermind, a business coaching company with thousands of clients worldwide, offer a concrete road map for rapidly growing your business while also gaining more personal freedom. You’ll not only learn the best strategies to generate growth, but you’ll also get proven insider tips to sustain that growth through sound systems, empowered teams, and intelligent internal controls. Hoffman and Finkel will also show you how to overcome predictable obstacles in any pillar of your business—including sales, operations, and finance—with insight for building better lead-generation systems, managing cash flow, and retaining talent. You’ll learn how to: • Escape the Self-Employment Trap and build a business, not a job. • Systematize your business to reduce costs and increase capacity. • Ensure your company survives the “Hit by a Bus” test. • Uncover your company’s top leverage points (and execution strategies to implement what you discover). • Fund your growth with the seven cash flow commandments. • And much more. Scale offers a game plan to work less and get your business to produce more. Written by two worldclass entrepreneurs who have started, scaled, and successfully exited from multiple businesses, which collectively have generated tens of billions of dollars in sales, it gives you their bottom-line best ideas to effectively grow your company. If you have ever felt stuck in your business, not knowing the best way forward, this book is your mustread guide.
| Author | : Heidi Solomon-Orlick |
| Publisher | : Bmchawk Talks |
| Total Pages | : 228 |
| Release | : 2022-03-08 |
| Genre | : Business & Economics |
| ISBN | : 9781953315182 |
Heels to Deals: How Women are Dominating in Business-to-Business Sales documents how dozens of diverse women around the globe shattered the glass ceiling to become leaders in the field of professional sales-proving all the naysayers wrong. Their stories are reminders for young women that they can not only work in sales but also be front-runners. These women took a chance on themselves, and in this Heels to Deals anthology, they motivate young women everywhere to do the same-take a chance-because they already have within them precisely what it takes to achieve their goals, reach their marks, and dominate the B2B sales world. FOREWORD by Jill Konrath FOREWORD by Lori Richardson LETTER TO THE READER by Samantha McKenna LETTER TO THE READER by Farnoosh Brock INTRODUCTION: "Becoming" is the Journey by Heidi Solomon-Orlick CHAPTERS: Set New Standards of Performance by ALICE KEMPER Convert Conversations into Currency by PRECIOUS WILLIAMS Try to Genuinely Help Others by STELLA IKHNANA FEAR-Face Everything and Rise by SHAWANDA ROBERTS Be Your Authentic Self by CAITLYN GILL A Life of Service is One You will Never Regret by LORI DUNN Don't Take the Quota as Your Target by SHRUTI KAPOOR Start with a Verb by TONI PORTMANN Work Smart to Control Your Destiny by ANNIE ROCHE (MEWBORN) Ask and Solve by BRYNNE TILLMAN Defy Stereotypes to Make It Happen by KATHERINE McCONNELL Enter for the Money but Stay for the Relationships by SANDY ZHEN You Don't Have to Do It Alone by VICKI GURNEY You Determine Your Path by JEN FERGUSON Thrive on Making it Happen by AMELIA TAYLOR Rejection is Evident but Quitting is Optional by NATASHA D'SOUZA Become a Beacon of Knowledge by JENNIFER IVES Earn the Right to Ask for the Business by JENNY ANDERSON-FRASIER Great Sellers Follow a Process by LIZ HEIMAN Turn Impossible into I'mPossible by MESHELL BAKER Discover What Makes You Exceptional by WESLEYNE GREER B2B is Human-to-Human by ANITA NIELSEN Don't Shy Away from This Profession by CHANTEL GEORGE Prepare to Go from Zero to Hero by JANICE B GORDON Stand Up and Make Noise by MEGAN KILLION Don't Get Mad. Get Curious. by CHRISTINA BRADY Find New Hopes and Dreams and Forge a New Path by GINNETTE BAKER Take a Chance on Yourself Now by LESLIE VENETZ
| Author | : Jan Cavelle |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 289 |
| Release | : 2021-02-04 |
| Genre | : Business & Economics |
| ISBN | : 1472985583 |
'Both inspires and exposes the challenge of making it big.' – Financial Times All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business – turning it into an enduring success – it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success. Scale for Success features 30 entrepreneurs and CEOs, including Dame Shellie Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These inspiring figures share their stories of successful growth and scaling and, most importantly, the practical and adaptable advice and guidance that led to their businesses moving effectively on to the next stage of growth. With insights from world-renowned figures in industries such as tech, real estate, marketing and fashion, this book provides an eclectic array of original ideas and approaches that have been proven to be effective. Narrated and curated by writer and former entrepreneur Jan Cavelle, this book provides an engaging and enlightening pathway to scaling success.
| Author | : Michael Killen |
| Publisher | : Apress |
| Total Pages | : 221 |
| Release | : 2018-09-07 |
| Genre | : Business & Economics |
| ISBN | : 1484238141 |
Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll LearnDevelop a profitable, scalable business from what you’re doing now Create content and attract an audience to that content Outsource your scalable process Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goals Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs
| Author | : Felix Velarde |
| Publisher | : Robinson |
| Total Pages | : 229 |
| Release | : 2021-06-10 |
| Genre | : Business & Economics |
| ISBN | : 1472145879 |
Scale at Speed gets your business over the hump of doing fine to triple revenue in two years. Unlike other business growth books, this is a how-to guide, matching theory with easily actionable steps. Scale at Speed has helped founders, entrepreneurs and business leaders: - Chart a clear route to business transformation - Build enthusiastic and talented support for your vision - Uncover your unique value proposition - Introduce processes and KPIs - Untangle yourself from the day-to-day - Become a market leader while reducing marketing costs - Achieve the best exit price Written in a clear, honest and engaging style by Felix Velarde, founder of the 2Y3X growth accelerator, which has been helping businesses scale since 2016. Velarde founded one of the world's first web design consultancies, before spending a twenty-year career creating, growing and selling digital marketing's highest-profile businesses.
| Author | : Manny Medina |
| Publisher | : John Wiley & Sons |
| Total Pages | : 246 |
| Release | : 2019-03-12 |
| Genre | : Business & Economics |
| ISBN | : 1119584345 |
Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
| Author | : Neil Rackham |
| Publisher | : Taylor & Francis |
| Total Pages | : 253 |
| Release | : 2020-04-28 |
| Genre | : Business & Economics |
| ISBN | : 1000111482 |
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
| Author | : Jill Konrath |
| Publisher | : Penguin |
| Total Pages | : 248 |
| Release | : 2010-05-27 |
| Genre | : Business & Economics |
| ISBN | : 1101432950 |
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.
| Author | : Lisa Earle McLeod |
| Publisher | : John Wiley & Sons |
| Total Pages | : 343 |
| Release | : 2020-09-09 |
| Genre | : Business & Economics |
| ISBN | : 1119700884 |
Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.
