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Sagmeister

Sagmeister
Author: Stefan Sagmeister
Publisher:
Total Pages: 173
Release: 2011
Genre: Commercial art
ISBN: 9783874398190

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Sagmeister

Sagmeister
Author: Chantal Prod'hom
Publisher:
Total Pages: 173
Release: 2011
Genre: Commercial art
ISBN:

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Adman’s Dilemma

Adman’s Dilemma
Author: Paul Rutherford
Publisher: University of Toronto Press
Total Pages: 467
Release: 2018-01-01
Genre: Business & Economics
ISBN: 1487522983

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The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.


Things I have learned in my life so far

Things I have learned in my life so far
Author: Stefan Sagmeister
Publisher: Harry N. Abrams
Total Pages: 0
Release: 2008-02-01
Genre: Art
ISBN: 9780810995291

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Kabul in Winter

Kabul in Winter
Author: Ann Jones
Publisher: Metropolitan Books
Total Pages: 346
Release: 2007-03-06
Genre: Social Science
ISBN: 1466827653

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A sharp and arresting people's-eye view of real life in Afghanistan after the Taliban Soon after the bombing of Kabul ceased, award-winning journalist and women's rights activist Ann Jones set out for the shattered city, determined to bring help where her country had brought destruction. Here is her trenchant report from inside a city struggling to rise from the ruins. Working among the multitude of impoverished war widows, retraining Kabul's long-silenced English teachers, and investigating the city's prison for women, Jones enters a large community of female outcasts: runaway child brides, pariah prostitutes, cast-off wives, victims of rape. In the streets and markets, she hears the Afghan view of the supposed benefits brought by the fall of the Taliban, and learns that regarding women as less than human is the norm, not the aberration of one conspicuously repressive regime. Jones confronts the ways in which Afghan education, culture, and politics have repeatedly been hijacked—by Communists, Islamic fundamentalists, and the Western free marketeers—always with disastrous results. And she reveals, through small events, the big disjunctions: between U.S promises and performance, between the new "democracy" and the still-entrenched warlords, between what's boasted of and what is. At once angry, profound, and starkly beautiful, Kabul in Winter brings alive the people and day-to-day life of a place whose future depends so much upon our own.


Logo Design Workbook

Logo Design Workbook
Author: Sean Adams
Publisher: Rockport Publishers
Total Pages: 240
Release: 2006-03-01
Genre: Design
ISBN: 1616736348

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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.


Sagmeister

Sagmeister
Author: Peter Hall
Publisher: Booth-Clibborn
Total Pages: 296
Release: 2001-03
Genre: Art
ISBN:

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Tiré du site Internet d'Amazon.com: "Just as film, art, music, and literature have the power to move people, Stefan Sagmeister's innovative work shows that graphic design, too, can cut to the emotional quick. His desire is to transform stale thinking, and "Sagmeister : made you look" does just that. Compelling, honest, and intensely personal, "Made you look" covers 20 years of Sagmeister's graphic design. With a text by design historian Peter Hall and annotated with Sagmeister's own writing, the book features images from the studio archive, as well as specific influences and reference points for his projects and ideas. Fully illustrated with a red PVC slipcase and silver-gilded pages, this monograph is a compilation of practically all the work Sagmeister and his studio ever designed up to 2001, even the bad stuff."


Sagmeister & Walsh: Beauty

Sagmeister & Walsh: Beauty
Author: Stefan Sagmeister
Publisher: Phaidon Press
Total Pages: 0
Release: 2018-11-19
Genre: Design
ISBN: 9780714877273

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Acclaimed designers Sagmeister & Walsh explore the essence of beauty and the transformative power of beautiful design In this groundbreaking highly visual book, world-renowned designers Stefan Sagmeister and Jessica Walsh set out on a mission: to find out what beauty is and the many ways that it impacts our lives. They turn to philosophy, history, and science to understand why we are drawn to beauty and how it influences the way we feel and behave. Determined to translate their findings into action, Sagmeister & Walsh show us how beauty can improve the world.


The Production Manual

The Production Manual
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
Total Pages: 192
Release: 2016-02-11
Genre: Design
ISBN: 1472591321

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From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processes involved in bringing a product to press and with a resulting pleasing end product, the authors present everything that the reader needs to know in a straightforward and visually strong way. This new edition completely updates the information on the production process, highlighting new techniques and expanding its coverage on digital technologies. In addition, new interviews are included from design studios using creative or unique production techniques. Since students may eventually be working with international clients, the authors includes both metric and imperial measurements so that students will become familiar with the differences. Expanded coverage of environmental and sustainability issues, especially as they relate to paper choice and use of special processes/inks has also been added.


Logo Design Love

Logo Design Love
Author: David Airey
Publisher: New Riders
Total Pages: 218
Release: 2009-12-20
Genre: Computers
ISBN: 0321702727

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There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last