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Rural Market Unleashed

Rural Market Unleashed
Author: Sarabjit Singh Puri
Publisher: Notion Press
Total Pages: 176
Release: 2020-07-19
Genre: Business & Economics
ISBN: 1649195702

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Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.


Rural Market Unleashed: Position Yourself in the Rural Market Effectively

Rural Market Unleashed: Position Yourself in the Rural Market Effectively
Author:
Publisher: Notion Press
Total Pages: 148
Release: 2020-07-06
Genre: Business & Economics
ISBN: 9781649195692

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Rural Market Unleashed discusses the importance of India's rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author's view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do's and don'ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.


Collective Goods

Collective Goods
Author: Sally Sargeson
Publisher: Routledge
Total Pages: 272
Release: 2012-10-02
Genre: Business & Economics
ISBN: 1134453221

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This edited collection explores issues surrounding the provision of collective goods within the context of post-crisis East and Southeast Asia. It includes case studies on Korea, Indonesia, China, Laos, Malaysia and Singapore among others.


Rural Marketing

Rural Marketing
Author: C S G Krishnamacharyulu
Publisher:
Total Pages: 397
Release: 2002
Genre:
ISBN: 9788178085760

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Global EmpowermentEnerging Practices

Global EmpowermentEnerging Practices
Author: Uma Narula
Publisher: Atlantic Publishers & Dist
Total Pages: 266
Release: 2008-10
Genre: Business enterprises
ISBN: 9788126909889

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Itineraries in Conflict

Itineraries in Conflict
Author: Rebecca L. Stein
Publisher: Duke University Press
Total Pages: 232
Release: 2008-08-26
Genre: Social Science
ISBN: 0822391201

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In Itineraries in Conflict, Rebecca L. Stein argues that through tourist practices—acts of cultural consumption, routes and imaginary voyages to neighboring Arab countries, culinary desires—Israeli citizens are negotiating Israel’s changing place in the contemporary Middle East. Drawing on ethnographic and archival research conducted throughout the last decade, Stein analyzes the divergent meanings that Jewish and Palestinian citizens of Israel have attached to tourist cultures, and she considers their resonance with histories of travel in Israel, its Occupied Territories, and pre-1948 Palestine. Stein argues that tourism’s cultural performances, spaces, souvenirs, and maps have provided Israelis in varying social locations with a set of malleable tools to contend with the political changes of the last decade: the rise and fall of a Middle East Peace Process (the Oslo Process), globalization and neoliberal reform, and a second Palestinian uprising in 2000. Combining vivid ethnographic detail, postcolonial theory, and readings of Israeli and Palestinian popular texts, Stein considers a broad range of Israeli leisure cultures of the Oslo period with a focus on the Jewish desires for Arab things, landscapes, and people that regional diplomacy catalyzed. Moving beyond conventional accounts, she situates tourism within a broader field of “discrepant mobility,” foregrounding the relationship between histories of mobility and immobility, leisure and exile, consumption and militarism. She contends that the study of Israeli tourism must open into broader interrogations of the Israeli occupation, the history of Palestinian dispossession, and Israel’s future in the Arab Middle East. Itineraries in Conflict is both a cultural history of the Oslo process and a call to fellow scholars to rethink the contours of the Arab-Israeli conflict by considering the politics of popular culture in everyday Israeli and Palestinian lives.


Cases in Rural Marketing: An Integrated Approach

Cases in Rural Marketing: An Integrated Approach
Author: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
Total Pages: 291
Release: 2003
Genre: Consumer behavior
ISBN: 8131785157

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Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.


Rural Marketing

Rural Marketing
Author: Pradeep Kashyap
Publisher:
Total Pages: 327
Release: 2011
Genre:
ISBN: 9789332501300

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Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.


Village, Market and Well-Being

Village, Market and Well-Being
Author: Tamara Perkins
Publisher: Routledge
Total Pages: 208
Release: 2018-10-24
Genre: Business & Economics
ISBN: 1317794419

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The existing literature on rural China characterizes socioeconomic diversity as a uniquely regional phenomenon: north versus south, coastal versus inland, urban versus rural. Unlike most work done at the village level, this book shows the large variations between the twenty-three villages within one suburban township, including wide differences in size, lineage structure, economic activities, and levels of well-being. Furthermore, these village differences are intimately linked to historical variations which are just as striking.