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ROI Basics, 2nd Edition

ROI Basics, 2nd Edition
Author: Patricia Pulliam Phillips
Publisher: Association for Talent Development
Total Pages: 254
Release: 2019-10-29
Genre: Business & Economics
ISBN: 1950496384

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Your essential guide to calculating return on investment. Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability. Its five-level evaluation framework includes: Level 1: Reaction and Planned Action Level 2: Learning Level 3: Application and Implementation Level 4: Impact Level 5: Return on Investment ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization. In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.


Measuring ROI in Learning & Development

Measuring ROI in Learning & Development
Author: Patricia Pulliam Phillips
Publisher: Association for Talent Development
Total Pages: 355
Release: 2011-12-21
Genre: Business & Economics
ISBN: 1607287854

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How do you accurately and effectively measure return on investment (ROI) in training and performance improvement? Measuring ROI in Learning & Development, a new volume with a focus on the international arena and including a selection of case studies, provides detailed information on how to create, develop, and sustain a comprehensive ROI evaluation system. A focus on accountability in measuring ROI in learning and performance improvement programs has produced a book filled with functional, pragmatic suggestions and examples that can be implemented in the real world. Measuring ROI in Learning & Development provides everyone who has a personal or professional interest in developing effective metrics with a solid foundation on which to build practical ROI measuring programs. Specific topics covered include: examination of selected case studies, many of which employ the ROI Methodology definition and discussion of the ROI Methodology, and suggestions on how to best implement it exploration of best practices in measurement and evaluation of ROI discussion of various ROI data collection plans coverage of data analysis strategies and program assessment protocols analysis of program costs. Measuring ROI in Learning and Development provides comprehensive coverage of all aspects of developing, creating, implementing, maintaining, and assessing an effective, productive ROI-measurement program. With its explanation of the ROI Methodology; presentation of numerous case studies; extensive documentation and analysis of best practices; and consideration of such important issues as cost, data collection, and program assessment, this title is the most complete resource available for those involved with measuring ROI.


Return on Investment (ROI) Basics

Return on Investment (ROI) Basics
Author: Patricia Pulliam Phillips
Publisher: ASTD Training Basics
Total Pages: 0
Release: 2005
Genre: Business & Economics
ISBN: 9781562864064

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Aims to provide the baseline understanding of return on investment (ROI) to both novice and experienced learning and performance practitioners. This book walks the reader through ROI process from the planning stage, to the selection of appropriate programs, to the collection of data, and finally to the mathematical calculations that determine ROI.


Return on Investment (ROI) Basics

Return on Investment (ROI) Basics
Author: Patricia Pulliam Phillips
Publisher: Association for Talent Development
Total Pages: 201
Release: 2023-06-20
Genre: Business & Economics
ISBN: 1607284766

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Return on Investment (ROI) Basics provides a baseline exploration of ROI for both novice and experienced WLP practitioners. Additionally, it includes a review of two essential, often overlooked, steps in the ROI process: communicating results and integrating ROI into an organizations learning programs.


Job Aids Basics, 2nd Edition

Job Aids Basics, 2nd Edition
Author: Joe Willmore
Publisher: Association for Talent Development
Total Pages: 342
Release: 2018-09-18
Genre: Business & Economics
ISBN: 1562866826

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A Simple, Effective Approach to Attaining Learning and Performance Results Job aids are often the most practical way to get quick performance improvement, particularly in time-pressured, resource-constrained situations. Not sure where to begin, or even if a job aid is the right choice? Job Aids Basics will teach you everything you need to know about selecting, creating, and using job aids. In this revised second edition, author Joe Willmore has included new examples of how to use job aids, as well as a new chapter on creating job aids for mobile devices. This is in addition to his step-by-step guide to determining the right job aid format for any situation, developing it using proven best practices, and implementing it in a way that ensures people will actually use it on the job. Willmore also gives you an evaluation process to determine if the job aid accomplished the business objectives you set out to meet. Each chapter contains insightful tips and tricks to help you avoid common mistakes people make when designing a job aid. There are also exercises at the end of every chapter so you can practice what you’ve learned. And as with all books in ATD’s Training Basics series, icons will alert you to essential concepts and definitions. Go from novice job aid designer to expert by adding this crucial resource to your training toolkit.


Performance Basics, 2nd Edition

Performance Basics, 2nd Edition
Author: Joe Willmore
Publisher: Association for Talent Development
Total Pages: 318
Release: 2016-05-16
Genre: Business & Economics
ISBN: 1607281066

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Understanding performance improvement is imperative. Have you noticed the trend toward performance in your profession? It’s happening around the world. With organizations placing greater emphasis on results and accountability, having knowledge of performance is critical. In the revised second edition of Performance Basics learning strategist Joe Willmore guides you through human performance improvement—or HPI—and delves into major changes in performance analysis. See the Performance DNA process you know from ATD’s Human Performance Improvement program at work and discover why focusing on performance improvement is so important to organizational success. How do I conduct a front-end analysis? When should I focus on accomplishments? What is the importance of root cause analysis? And when do I administer formative, summative, and ROI analyses? If you’re grappling with any of these questions, you’ll find answers and step-by-step guidance inside. Get the results you need to generate organizational improvement and ensure you’re ready for your foray into performance consulting. You’ll find this book to be a useful tool. About the Series ATD’s Training Basics series offers techniques, examples, and exercises that help you perfect your skills and apply them on the job. Every title is designed to be a quick, concise crash course on a crucial training topic and features instruction for practical day-to-day application.


Evaluation Basics, 2nd Edition

Evaluation Basics, 2nd Edition
Author: Donald V. McCain
Publisher: Association for Talent Development
Total Pages: 227
Release: 2016-06-27
Genre: Business & Economics
ISBN: 1607281058

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Your training: Do they love it or live it? How do training professionals show the impact their programs are making? Positive feedback only goes so far in confirming success. And entertainment value, while important, isn't the truest measure of your effectiveness. To find out whether your participants are applying what they’ve learned on the job, you need a good evaluation strategy—one that connects evaluation to performance, program design, and bottom-line value. Each chapter of Evaluation Basics focuses on a critical aspect of developing and implementing an evaluation plan for a face-to-face or virtual training program. You’ll not only learn about the methods and instruments you can use to determine the value of your program, but you’ll also get help effectively communicating results. Part of ATD’s Training Basics series, the second edition of Evaluation Basics offers practical examples, worksheets, and new case studies to further your understanding.


Digital Marketing Fundamentals

Digital Marketing Fundamentals
Author: Marjolein Visser
Publisher: Routledge
Total Pages: 809
Release: 2019-11-04
Genre: Business & Economics
ISBN: 1000035328

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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html


ROI Fundamentals

ROI Fundamentals
Author: Patricia Pulliam Phillips
Publisher: John Wiley & Sons
Total Pages: 186
Release: 2008-02-08
Genre: Business & Economics
ISBN: 0787987166

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ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.