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Riches in Niches

Riches in Niches
Author: Susan A. Friedmann
Publisher: Red Wheel/Weiser
Total Pages: 257
Release: 2007-01-01
Genre: Business & Economics
ISBN: 1564149307

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In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the experts from the service professionals who may have identicalif not betterskills, but whom no one has ever heard of.


Riches in Niches

Riches in Niches
Author: Susan Friedmann
Publisher: Read How You Want.Com
Total Pages: 408
Release: 2009-01-09
Genre: Business & Economics
ISBN: 9781442956926

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Riches in Niches

Riches in Niches
Author: Susan Friedmann
Publisher: Read How You Want.Com
Total Pages: 424
Release: 2009-01-09
Genre: Business & Economics
ISBN: 9781442956940

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Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as ''Experts'' in their fields? More importantly, can the rest of us do it? Susan Friedmann answers a resounding ''Yes!'' In Riches in Niches: How to Make It BIG in a Small Market, Friedmann shows you the factors that separate the ''Experts'' from the service professionals who may have identical - if not better - skills, but whom no one has ever heard of....Friedmann knows what she's talking about. For more than 20 years, she's been the ''the Tradeshow Coach,'' one of the exhibiting industry's foremost experts. Combine that expertise with insights from other well-known Nichepreneuers, and you've got a book jam-packed with useful information to transform today's career into tomorrow's success story.


International Business-Society Management

International Business-Society Management
Author: Rob van Tulder
Publisher: Routledge
Total Pages: 543
Release: 2005-12-16
Genre: Business & Economics
ISBN: 1134293275

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In the twenty-first century, as traditional divides are redefined, bargaining over corporate responsibilities has increasingly centred around corporate reputation and the question of whether businesses are part of society’s problems or part of their solution. This ground-breaking book treats issues, strategies and societal interaction in a homogenous manner and analyzes the nature of the international bargaining society as it has matured. Discussing and contextualizing contemporary debates on international corporate social responsibility, globalization and the impact of reputation, this key text integrates them into a new and coherent framework: Societal Interface Management. Using this unique framework, it explores the interfaces between international corporations, governments and civil society representatives. Analytic and revealing, the text applies the framework to in-depth studies of Nike, Shell, Triumph International, GlaxoSmithKline and ExxonMobil. It investigates the conflicts surrounding Burma, blood diamonds, child labour, oil spills, food safety, patents on HIV/AIDS medication and labour rights that have resulted in a large number of disciplining activities. An accompanying website (www.ib-sm.org) contains additional case studies, as well as issue dossiers on the challenges confronting international firms. Drawing on a wealth of experience both in research and teaching, the authors have developed a text that integrates reputation, responsibility, ethics and accountability. Clearly constructed, it is a must-have book for all those studying or teaching business ethics, political economics, economic geography, public relations, and corporate social responsibility.


Managing the Transition to a Sustainable Enterprise

Managing the Transition to a Sustainable Enterprise
Author: Rob van Tulder
Publisher: Routledge
Total Pages: 289
Release: 2013-09-23
Genre: Business & Economics
ISBN: 1134749589

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In combining practice and theory, this textbook provides a management perspective on the ‘business case’ for sustainability. Drawing on examples from 20 frontrunner companies located in the Netherlands, it builds upon a unique research project in which CEOs and middle-managers gave access not only to their decision-making process, but also revealed how their perceptions shaped the transition process. This book identifies four different archetypes of business cases and related business models that business students and managers can use to identify phases and related attitudes towards sustainability. The book provides in-depth analysis and insight into: • theoretical concepts and an overview of the relevant literature • the different business cases for sustainability • behavioural characteristics of each phase and the typical barriers between them • more than 70 tipping points • approaches to shaping stakeholder dialogue • effective engagement of stakeholders in each phase of transition • how companies move through the phases towards higher levels of sustainability • insights of employees of the 20 companies whether the business case was really achieved • summary of the interventions which have proved successful in these companies. This book offers students as well as managers of vocational and academic institutions at undergraduate and postgraduate level insight into real-life transition processes towards sustainability.