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Rethinking Luxury Fashion

Rethinking Luxury Fashion
Author: Thomaï Serdari
Publisher: Springer Nature
Total Pages: 191
Release: 2020-09-01
Genre: Business & Economics
ISBN: 3030453014

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Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.


Rethinking luxury business

Rethinking luxury business
Author:
Publisher: Editions L'Harmattan
Total Pages: 259
Release: 2020-01-10
Genre: Business & Economics
ISBN: 2140140222

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Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.


Rethinking Luxury

Rethinking Luxury
Author: Martin C. Wittig
Publisher: LID Editorial
Total Pages: 369
Release: 2017
Genre: Business & Economics
ISBN: 191064997X

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Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand ... and then command their loyalty? It's time to rethink how to market luxury products and services.


Deluxe

Deluxe
Author: Dana Thomas
Publisher: Penguin
Total Pages: 384
Release: 2007-08-16
Genre: Social Science
ISBN: 110121807X

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“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.


Rethinking Prestige Branding

Rethinking Prestige Branding
Author: Wolfgang Schaefer
Publisher: Kogan Page Publishers
Total Pages: 269
Release: 2015-05-03
Genre: Business & Economics
ISBN: 0749470046

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What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.


Rethinking Luxury Business

Rethinking Luxury Business
Author: Collectif
Publisher:
Total Pages: 0
Release: 2020
Genre:
ISBN: 9782336890975

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Rethinking Europe's Future

Rethinking Europe's Future
Author: David P. Calleo
Publisher: Princeton University Press
Total Pages: 411
Release: 2003-03-02
Genre: Political Science
ISBN: 069111367X

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Rethinking Europe's Future is a major reevaluation of Europe's prospects as it enters the twenty-first century. David Calleo has written a book worthy of the complexity and grandeur of the challenges Europe now faces. Summoning the insights of history, political economy, and philosophy, he explains why Europe was for a long time the world's greatest problem and how the Cold War's bipolar partition brought stability of a sort. Without the Cold War, Europe risks revisiting its more traditional history. With so many contingent factors--in particular Russia and Europe's Muslim neighbors--no one, Calleo believes, can pretend to predict the future with assurance. Calleo's book ponders how to think about this future. The book begins by considering the rival ''lessons'' and trends that emerge from Europe's deeper past. It goes on to discuss the theories for managing the traditional state system, the transition from autocratic states to communitarian nation states, the enduring strength of nation states, and their uneasy relationship with capitalism. Calleo next focuses on the Cold War's dynamic legacies for Europe--an Atlantic Alliance, a European Union, and a global economy. These three systems now compete to define the future. The book's third and major section examines how Europe has tried to meet the present challenges of Russian weakness and German reunification. Succeeding chapters focus on Maastricht and the Euro, on the impact of globalization on Europeanization, and on the EU's unfinished business--expanding into ''Pan Europe,'' adapting a hybrid constitution, and creating a new security system. Calleo presents three models of a new Europe--each proposing a different relationship with the U.S. and Russia. A final chapter probes how a strong European Union might affect the world and the prospects for American hegemony. This is a beautifully written book that offers rich insight into a critical moment in our history, whose outcome will shape the world long after our time.


Rethinking Money

Rethinking Money
Author: Bernard Lietaer
Publisher: Berrett-Koehler Publishers
Total Pages: 337
Release: 2013-02-04
Genre: Business & Economics
ISBN: 1609942981

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This study reveals how our monetary system reinforces scarcity, and how communities are already using new paradigms to foster sustainable prosperity. In the United States and across Europe, our economies are stuck in an agonizing cycle of repeated financial meltdowns. Yet solutions already exist, not only our recurring fiscal crises but our ongoing social and ecological debacles as well. These changes came about not through increased conventional taxation, enlightened self-interest, or government programs, but by people simply rethinking the concept of money. In Rethinking Money, Bernard Lietaer and Jacqui Dunne explore the origins of our current monetary system—built on bank debt and scarcity—revealing how its limitations give rise to so many serious problems. The authors then present stories of ordinary people and communities using new money, working in cooperation with national currencies, to strengthen local economies, create work, beautify cities, provide education, and more. These real-world examples are just the tip of the iceberg—over four thousand cooperative currencies are already in existence. The book provides remedies for challenges faced by governments, businesses, nonprofits, local communities, and even banks. It demystifies a complex and critically important topic and offers meaningful solutions that will do far more than restore prosperity—it will provide the framework for an era of sustainable abundance.


Rethinking Sitting

Rethinking Sitting
Author: Peter Opsvik
Publisher: W. W. Norton & Company
Total Pages: 216
Release: 2009-05-12
Genre: Architecture
ISBN: 9780393732887

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A Scandinavian furniture designer offers insight into his thinking about sitting and explains the philosophy that informs his pioneering chairs. For millions of years humans have led physically active lives. In recent centuries, however, industrialization has fostered passivity and the growing predominance of the sitting posture for more and more people. Increasingly, chairs and furniture for sitting have become standard pieces of equipment in the workplace, institutions, and private homes. These sitting devices were designed according to the established standard of the chair, based on the accepted western manner of sitting. In Rethinking Sitting, Scandinavian industrial designer Peter Opsvik addresses the issue of whether this is the only, and functionally best, design for the human body. When the various authorities on ergonomics promote their one and only “correct” sitting posture, he says all of them are right: Every recommended sitting posture is good. Opsvik sees it as his task to design chairs that allow as many different sitting postures as possible and make it easy to move and change frequently between positions. In this beautifully illustrated reference Opsvik offers insight into his thinking on the subject of sitting and explains the philosophy that informs his furniture designs. Rethinking Sitting contains important information for everyone who is interested, for professional, educational, or personal reasons, in sitting solutions.


Future Luxe

Future Luxe
Author: Erwan Rambourg
Publisher: Figure 1 Publishing
Total Pages: 327
Release: 2020-09-22
Genre: Business & Economics
ISBN: 177327127X

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In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.