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Rethink Lead Generation

Rethink Lead Generation
Author: Tom Shapiro
Publisher:
Total Pages:
Release: 2021-12-14
Genre:
ISBN: 9780999184745

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Rethink Your Marketing

Rethink Your Marketing
Author: Tom Shapiro
Publisher:
Total Pages:
Release: 2017-07-20
Genre:
ISBN: 9780999184707

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If your business is stuck and you just cannot seem to grow beyond your current plateau, Rethink Your Marketing arms you with seven strategies for getting unstuck to fuel your revenue growth. Rethink Your Marketing helps you to identify the specific levers of your marketing that will lead to new growth, enabling you to cut through the noise to what truly moves the needle. Rethink Your Marketing includes marketing wisdom from more than 50 companies. Want to know how Russell Weiner, President at Domino's, created the fastest-growing restaurant in the U.S.? Want to know how Mark Organ took Eloqua from near bankruptcy to being acquired for $871 million? Want to know how Michelle Stern, SVP at Legendary Entertainment, is working with her applied analytics team to upend the way the entire movie industry markets films? Want to know how Jerome Hiquet, CMO at Tough Mudder, is plotting the brand's future growth? This book's got you covered! If your business has hit a plateau, rethink your brand's marketing to unleash growth. Merely tweaking what you are doing, though, will most likely lead to stagnation. Merely copying what the competition is doing will result in frustration. Merely following what the media is hyping will lead to failure. Instead, Rethink Your Marketing teaches you to avoid tinkering, and instead to go big, go bold, and go all out in highly strategic ways. From audience targeting and neuromarketing, to marketing mix and marketing metrics, after reading this book you'll learn a variety of paths for unleashing revenue growth. From basketball-playing sumo wrestlers to innovative revenue models, you'll uncover how dozens of highly successful brands are achieving marketing breakthroughs and accelerating their growth. Read Rethink Your Marketing, and learn to transform your business.


80/20 Internet Lead Generation

80/20 Internet Lead Generation
Author: Scott Dennison
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2015-04-20
Genre:
ISBN: 9781511815406

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According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get calls from prospects interested in the products and services they're selling. This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you'll need to create an effective online lead generation campaign in your business and make that phone ring: - Clarity about exactly who your ideal client is - Your business USP (Unique Selling Proposition) - A process for effective keyword generation/targeting - Professional landing pages for PPC lead generation - A well-designed Website, built for lead conversion/generation - Great content, properly optimized for search (one part of SEO) - Professional back-link campaigns (the other part of SEO) With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott A. Dennison's 80/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.


Lead Generation For Dummies

Lead Generation For Dummies
Author: Dayna Rothman
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2014-03-07
Genre: Business & Economics
ISBN: 1118815890

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Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.


ReThink the Internet

ReThink the Internet
Author: Trisha Prabhu
Publisher: Penguin
Total Pages: 177
Release: 2022-05-31
Genre: Juvenile Nonfiction
ISBN: 0593352823

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Stop hate. Promote Kindness. Be an Upstander. ReThink the Internet. Do you have to ask someone’s permission before posting their photo? How can you tell if something on the internet is true? What should you do if you see someone bullying a friend online (or #IRL)? In a series of fun stories, innovator, inventor, social entrepreneur, and upstanding digital citizen Trisha Prabhu goes through the hows, the whats, and the whys of digital citizenship, showing readers how to lead with kindness and stop internet hate. For people who are just getting their first phone to others who have been scrolling, swiping, clicking and posting for years, this book makes us all consider what our role is in the digital world and how, together, we can make it a force for good.


Rethink Your Self

Rethink Your Self
Author: Trevin Wax
Publisher: B&H Publishing Group
Total Pages: 153
Release: 2020-10-20
Genre: Religion
ISBN: 1535995645

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Follow your heart. You do you. You are enough. We take these slogans for granted, but what if this path to personal happiness leads to a dead-end? In Rethink Your Self, Trevin Wax encourages you to rethink some of our society’s most common assumptions about identity and the road to happiness. Most people define their identity and purpose by first looking in (to their desires), then looking around (to express their uniqueness), and finally—maybe—looking up (to add a spiritual dimension to life). Rethink Your Self proposes a counter-intuitive approach: looking up before looking in. It's only when we look up to learn who we were created to be that we discover our true purpose and become our truest selves.


Lead Generate

Lead Generate
Author: Scott Groves
Publisher:
Total Pages:
Release: 2018-07-17
Genre:
ISBN: 9781732591202

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61 days of lead generation strategy


Champions Never Make Cold Calls: High-Impact, Low-Cost Lead Generation

Champions Never Make Cold Calls: High-Impact, Low-Cost Lead Generation
Author: Danny Creed
Publisher: Champions' Network
Total Pages: 120
Release: 2019-12-11
Genre: Business & Economics
ISBN: 9781947398702

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Champions Never Make Cold Calls tells you how to find prospects that turn into clients and how to do so without ever making a cold call. At the same time, you can quickly build a network of hundreds, if not thousands, of people who are excited to send you referrals.


Rethink Work

Rethink Work
Author: Eric Termuende
Publisher:
Total Pages: 168
Release: 2017-02-20
Genre:
ISBN: 9781988025124

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This book tackles one of the big problems employers face today: finding and keeping the best employees, especially at a time when young workers typically quit after only three years on the job. Rethink Work stands out from other books in this category because the author is one of those young people: 24-year-old Eric Termuende, a rising star on the international speakers circuit. " Eric Termuende does a deep-dive into the modern workplace, highlighting the importance of hiring right and creating awesome culture to retain top talent." - Brian Scudamore FOUNDER AND CEO OF O2E BRANDS, INCLUDING 1-800-GOT-JUNK "Eric Termuende takes a wide departure from the standard writings on workplace culture and organizational effectiveness by putting the focus where it belongs: on people! Eric sees the potential for organizations to refine their culture, embracing the uniqueness and passion each person brings to their work. This refreshing and inspiring book is a must-read for any business leader who wants to leapfrog their competition during a period of rapid technological change." - Jim DewaldDEAN, HASKAYNE SCHOOL OF BUSINESS, UNIVERSITY OF CALGARY This is one of the most important books a leader in today's work world can read. Termuende provides an overview of the many challenges modern work environments face, including the recruitment and retention of talent. The roadmap Termuende provides articulates how to take these challenges and in turn transform company culture into one where both employers and employees focus on "why" they do what they do and on a mutual values match. Termuende also explores more dynamic ways to recruit, write job descriptions and overall "how" to tell your company's story. One of the biggest takeaways however is the importance of focusing on your employees as individuals and not their generation." - Gareth McVicarMANAGER, LEADERSHIP PROGRAMS, UNIVERSITY OF CALGARY


The Change Master

The Change Master
Author: Mitch McCrimmon
Publisher: Trans-Atlantic Publications
Total Pages: 284
Release: 1997
Genre: Organisationsudvikling
ISBN:

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Focuses specifically on building up the ability to not only cope with change but also to relish it as a challenging and exciting part of work. Contains case studies, examples and self-tests enabling the reader to use it as a self-development learning programme.