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| Author | : A. M. Findlay |
| Publisher | : Taylor & Francis |
| Total Pages | : 528 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9780415087193 |
| Author | : Brenda Sternquist |
| Publisher | : Fairchild Books |
| Total Pages | : 347 |
| Release | : 2018-01-11 |
| Genre | : Business & Economics |
| ISBN | : 9781501323751 |
| Author | : Eleonora Pantano |
| Publisher | : Springer |
| Total Pages | : 109 |
| Release | : 2019-03-04 |
| Genre | : Business & Economics |
| ISBN | : 3030126080 |
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
| Author | : Manfred Krafft |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 440 |
| Release | : 2005-09-26 |
| Genre | : Business & Economics |
| ISBN | : 9783540283997 |
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts in retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.
| Author | : Jeanne Dancette |
| Publisher | : PUM |
| Total Pages | : 376 |
| Release | : 2000 |
| Genre | : Business & Economics |
| ISBN | : 2760617769 |
| Author | : Bethan Alexander |
| Publisher | : Taylor & Francis |
| Total Pages | : 414 |
| Release | : 2024-06-20 |
| Genre | : Business & Economics |
| ISBN | : 104004462X |
This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.
| Author | : John Byrom |
| Publisher | : Woodhead Publishing |
| Total Pages | : 322 |
| Release | : 2018-11-05 |
| Genre | : Technology & Engineering |
| ISBN | : 0081020384 |
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how wellbeing and sustainability have impacted the sector perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. Addresses business problems in in food retail and distribution Includes pricing and supply chain management Discusses food retailing in urban and rural settings Covers both global distribution and entry in developing nations Features real-world case studies that demonstrate what does and does not
| Author | : Dimitri Koumbis |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 169 |
| Release | : 2021-03-25 |
| Genre | : Business & Economics |
| ISBN | : 1350098280 |
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
| Author | : Manoj Kumar Dash |
| Publisher | : Springer Nature |
| Total Pages | : 187 |
| Release | : 2023-06-26 |
| Genre | : Business & Economics |
| ISBN | : 9811935939 |
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.
| Author | : Laure Lavorata |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 208 |
| Release | : 2018-10-24 |
| Genre | : Business & Economics |
| ISBN | : 1787145530 |
This book is the result of research on major European food retailers and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers’ practices in different countries and their impact on consumers.
