Retail Branding And Store Loyalty PDF Download
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Author | : Bettina Berg |
Publisher | : Springer Science & Business Media |
Total Pages | : 197 |
Release | : 2013-09-07 |
Genre | : Business & Economics |
ISBN | : 3658015969 |
Download Retail Branding and Store Loyalty Book in PDF, ePub and Kindle
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Author | : M. Joseph Sirgy |
Publisher | : Praeger |
Total Pages | : 256 |
Release | : 1986-08-05 |
Genre | : Computers |
ISBN | : |
Download Self-Congruity Book in PDF, ePub and Kindle
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
Author | : Julia Katharina Weindel |
Publisher | : Springer |
Total Pages | : 195 |
Release | : 2016-09-06 |
Genre | : Business & Economics |
ISBN | : 3658150378 |
Download Retail Brand Equity and Loyalty Book in PDF, ePub and Kindle
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Author | : Musso, Fabio |
Publisher | : IGI Global |
Total Pages | : 571 |
Release | : 2019-10-11 |
Genre | : Business & Economics |
ISBN | : 1799814130 |
Download Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences Book in PDF, ePub and Kindle
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Author | : Dhruv Grewal |
Publisher | : |
Total Pages | : 0 |
Release | : 2004 |
Genre | : |
ISBN | : |
Download Retail Branding and Customer Loyalty Book in PDF, ePub and Kindle
Author | : Dhruv Grewal |
Publisher | : |
Total Pages | : 12 |
Release | : 2004 |
Genre | : |
ISBN | : |
Download Retail branding and customer loyalty Book in PDF, ePub and Kindle
Author | : Andrew Wileman |
Publisher | : NYU Press |
Total Pages | : 280 |
Release | : 1997-08-01 |
Genre | : Business & Economics |
ISBN | : 9780814793312 |
Download Retail Power Plays Book in PDF, ePub and Kindle
When we think of brands, we think of "producer brands' such as Coca-Cola or Marlboro. In Retail Power Plays, Andrew Wileman and Michael Jary examine what they see as the biggest challenge, and the biggest opportunity, facing retailers in the U.S. and Europe; the development of strong "retail brands." They analyze the battle between retail and producer brand power, suggesting that the retail brands are now catching up, and put forward strategies and implementation programs to help brand managers build and sustain their brands in response to these dramatic changes.
Author | : María Jesús Yagüe Guillén |
Publisher | : MDPI |
Total Pages | : 122 |
Release | : 2019-09-23 |
Genre | : Business & Economics |
ISBN | : 3039213350 |
Download Customer Loyalty and Brand Management Book in PDF, ePub and Kindle
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author | : Jesko Perrey |
Publisher | : John Wiley & Sons |
Total Pages | : 269 |
Release | : 2013-01-02 |
Genre | : Business & Economics |
ISBN | : 1118489519 |
Download Retail Marketing and Branding Book in PDF, ePub and Kindle
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2004 |
Genre | : |
ISBN | : |
Download Special Issue: Retail Branding and Customer Loyalty: an Overview Book in PDF, ePub and Kindle