Retail Branding And Customer Loyalty PDF Download
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Author | : María Jesús Yagüe Guillén |
Publisher | : MDPI |
Total Pages | : 122 |
Release | : 2019-09-23 |
Genre | : Business & Economics |
ISBN | : 3039213350 |
Download Customer Loyalty and Brand Management Book in PDF, ePub and Kindle
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Author | : Dhruv Grewal |
Publisher | : |
Total Pages | : 0 |
Release | : 2004 |
Genre | : |
ISBN | : |
Download Retail Branding and Customer Loyalty Book in PDF, ePub and Kindle
Author | : Musso, Fabio |
Publisher | : IGI Global |
Total Pages | : 571 |
Release | : 2019-10-11 |
Genre | : Business & Economics |
ISBN | : 1799814130 |
Download Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences Book in PDF, ePub and Kindle
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Author | : Dhruv Grewal |
Publisher | : |
Total Pages | : 12 |
Release | : 2004 |
Genre | : |
ISBN | : |
Download Retail branding and customer loyalty Book in PDF, ePub and Kindle
Author | : Katarzyna Szydlowska |
Publisher | : GRIN Verlag |
Total Pages | : 62 |
Release | : 2020-01-23 |
Genre | : Business & Economics |
ISBN | : 3346101878 |
Download Customer loyalty in retail. Case study of Marks and Spencer Book in PDF, ePub and Kindle
Bachelor Thesis from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 80%, , language: English, abstract: This study will examine factors such as customer satisfaction, corporate social responsibility, service quality and loyalty programs that have crucial impact on customer loyalty. The research will focus in particular on customer’s loyalty in Marks and Spencer in London. The phenomenon of loyalty has met with great deal of interest from researchers in recent years. Customer loyalty indicates sense of belonging or identification with the service or products of the organization. These feelings affect customer behavior directly and lead to repurchase goods and recommend them to others. In general, customer loyalty constitutes a complex issue to analyze since it contains many dimensions.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2004 |
Genre | : |
ISBN | : |
Download Special Issue: Retail Branding and Customer Loyalty: an Overview Book in PDF, ePub and Kindle
Author | : M. Joseph Sirgy |
Publisher | : Praeger |
Total Pages | : 256 |
Release | : 1986-08-05 |
Genre | : Computers |
ISBN | : |
Download Self-Congruity Book in PDF, ePub and Kindle
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
Author | : Roberta C. Nacif |
Publisher | : Springer Science & Business Media |
Total Pages | : 378 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 3322815811 |
Download Online Customer Loyalty Book in PDF, ePub and Kindle
Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.
Author | : Bettina Berg |
Publisher | : Springer Science & Business Media |
Total Pages | : 197 |
Release | : 2013-09-07 |
Genre | : Business & Economics |
ISBN | : 3658015969 |
Download Retail Branding and Store Loyalty Book in PDF, ePub and Kindle
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Author | : Hendrik N. J. Schifferstein |
Publisher | : Elsevier |
Total Pages | : 687 |
Release | : 2011-04-28 |
Genre | : Psychology |
ISBN | : 0080556787 |
Download Product Experience Book in PDF, ePub and Kindle
Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. Most comprehensive collection of psychological research behind product design and usability Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience International contributions from experts in the field