Responsible Consumption Through Social Media An Empirical Study Of Responsible Posting On Social Media And Its Impact PDF Download

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Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact

Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact
Author:
Publisher: GRIN Verlag
Total Pages: 98
Release: 2023-08-08
Genre: Business & Economics
ISBN: 3346920577
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Master's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Mainz, language: English, abstract: Social food enterprises seek to positively impact global social and environmental grievances within the food industry. In their marketing, they rely on cost-effective channels such as social media, which is equally popular with consumers as a source of information about sustainability and food. The thesis examines the share of social media posts addressing impact topics in social food enterprises’ total posts and which key characteristics these possess. Impact-posts' effect on concern for the environment/society and environmentally/socially responsible consumer intentions is tested. Both qualitative and quantitative content analysis were used to empirically identify the content characteristics of social media impact-posts from social food enterprises and their share in total posts. For this, a purpose-built category system was developed based on existing content analyses. Subsequently, a randomized between-subjects online experiment was used to assess the influence of impact-posts on the dependent variables. Results were analyzed using multivariate analysis of covariance. Base for the content analysis was a sample of 454 Instagram posts of real-life social food enterprises including 121 impact-posts. The experimental study data were collected via an online survey with German-speaking participants (N = 234). Findings: The content analysis revealed that impact topics are addressed slightly less frequently than product topics by social food enterprises on Instagram. Within impact-posts, social and environmental topics are generally focused on separately and with similar frequency. Enablement, support, and philanthropy just as environmental concerns represent the most common themes. Moreover, photos depicting people and supplemented with text are primarily used with both text and imagery being kept neutral to positive. Only one third of the impact-posts simultaneously address a product of the brand. The experimental study revealed no statistically significant influence of the impact-post opposed to its non-impact counterpart on concern for the environment/society and environmentally/socially responsible consumer intentions.

Responsible AI and Analytics for an Ethical and Inclusive Digitized Society

Responsible AI and Analytics for an Ethical and Inclusive Digitized Society
Author: Denis Dennehy
Publisher: Springer Nature
Total Pages: 794
Release: 2021-08-25
Genre: Computers
ISBN: 3030854477
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This volume constitutes the proceedings of the 20th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2021, held in Galway, Ireland, in September 2021.* The total of 57 full and 8 short papers presented in these volumes were carefully reviewed and selected from 141 submissions. The papers are organized in the following topical sections: AI for Digital Transformation and Public Good; AI & Analytics Decision Making; AI Philosophy, Ethics & Governance; Privacy & Transparency in a Digitized Society; Digital Enabled Sustainable Organizations and Societies; Digital Technologies and Organizational Capabilities; Digitized Supply Chains; Customer Behavior and E-business; Blockchain; Information Systems Development; Social Media & Analytics; and Teaching & Learning. *The conference was held virtually due to the COVID-19 pandemic.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Research Anthology on Social Media Advertising and Building Consumer Relationships
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 2012
Release: 2022-05-13
Genre: Computers
ISBN: 1668462885
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Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Advances in Digital Marketing and eCommerce

Advances in Digital Marketing and eCommerce
Author: Francisco J. Martínez-López
Publisher: Springer Nature
Total Pages: 230
Release: 2020-05-06
Genre: Business & Economics
ISBN: 3030475956
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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Sustainable Luxury, Entrepreneurship, and Innovation

Sustainable Luxury, Entrepreneurship, and Innovation
Author: Miguel Angel Gardetti
Publisher: Springer
Total Pages: 207
Release: 2017-12-07
Genre: Science
ISBN: 9811067163
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This book highlights different roles in entrepreneurship and innovation, based on the act of setting up a new venture in the area of sustainable luxury and fashion, which also involves cognitive and motivational characteristics. It also discusses the fact that many sustainability-promoting innovations require substantial technological advances.

The Effect of Information Technology on Business and Marketing Intelligence Systems

The Effect of Information Technology on Business and Marketing Intelligence Systems
Author: Muhammad Alshurideh
Publisher: Springer Nature
Total Pages: 2536
Release: 2023-03-12
Genre: Computers
ISBN: 3031123824
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Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

The 8th International Conference on Advanced Machine Learning and Technologies and Applications (AMLTA2022)

The 8th International Conference on Advanced Machine Learning and Technologies and Applications (AMLTA2022)
Author: Aboul Ella Hassanien
Publisher: Springer Nature
Total Pages: 708
Release: 2022-04-16
Genre: Technology & Engineering
ISBN: 3031039181
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This book constitutes the refereed proceedings of the 8th International Conference on Advanced Machine Learning Technologies and Applications, AMLTA 2022, held in Cairo, Egypt, during May 5-7, 2022. The 8th edition of AMLTA will be organized by the Scientific Research Group in Egypt (SRGE), Egypt, collaborating with Port Said University, Egypt, and VSB-Technical University of Ostrava, Czech Republic. AMLTA series aims to become the premier international conference for an in-depth discussion on the most up-to-date and innovative ideas, research projects, and practices in the field of machine learning technologies and their applications. The book covers current research on advanced machine learning technology, including deep learning technology, sentiment analysis, cyber-physical system, IoT, and smart cities informatics and AI against COVID-19, data mining, power and control systems, business intelligence, social media, digital transformation, and smart systems.

Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World

Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World
Author: Pérez, Andrea
Publisher: IGI Global
Total Pages: 355
Release: 2021-09-17
Genre: Business & Economics
ISBN: 1799880672
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The COVID-19 global pandemic has had a profound impact on the global business community. Amidst the ongoing crisis, countries around the world are opening up again to a business world in which both consumer behaviors and company practices have started to change. Numerous companies are using corporate social responsibility to demonstrate their commitment to fighting against COVID-19 and alleviating the negative consequences of the pandemic for their stakeholders; due to this, corporate social responsibility is expected to become a core issue for managers and researchers in the post-pandemic era. Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World discusses the challenges and opportunities of corporate social responsibility and studies the reactions to the COVID-19 global pandemic that may lead to changes in corporate social responsibility, corporate approaches to sustainable development goals, and stakeholders' reactions to the post-COVID-19 era. This book addresses the opportunities for businesses to shift towards more genuine and authentic corporate social responsibility that contributes to addressing urgent social and environmental challenges. Covering topics from social entrepreneurship typologies to sustainability leaders, this book is ideal for managers, executives, entrepreneurs, business professionals and practitioners, policymakers, academicians, researchers, and students.