Research Handbook On Luxury Branding PDF Download
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| Author | : Felicitas Morhart |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 368 |
| Release | : 2020-04-24 |
| Genre | : Business & Economics |
| ISBN | : 1786436353 |
Download Research Handbook on Luxury Branding Book in PDF, ePub and Kindle
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
| Author | : Vanessa Patrick |
| Publisher | : |
| Total Pages | : |
| Release | : 2020 |
| Genre | : |
| ISBN | : |
Download 'Luxury Branding,' in the Handbook of Brand Relationships Book in PDF, ePub and Kindle
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
| Author | : Pierre-Yves Donzé |
| Publisher | : Oxford University Press |
| Total Pages | : 649 |
| Release | : 2022 |
| Genre | : Business & Economics |
| ISBN | : 0190932228 |
Download The Oxford Handbook of Luxury Business Book in PDF, ePub and Kindle
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
| Author | : Benjamin Berghaus |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 488 |
| Release | : 2014-09-03 |
| Genre | : Business & Economics |
| ISBN | : 0749471670 |
Download The Management of Luxury Book in PDF, ePub and Kindle
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
| Author | : Vithala R. Rao |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 617 |
| Release | : 2009 |
| Genre | : Business & Economics |
| ISBN | : 1848447442 |
Download Handbook of Pricing Research in Marketing Book in PDF, ePub and Kindle
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
| Author | : Isabel Cantista |
| Publisher | : Springer Nature |
| Total Pages | : 294 |
| Release | : 2019-11-08 |
| Genre | : Business & Economics |
| ISBN | : 3030256545 |
Download Understanding Luxury Fashion Book in PDF, ePub and Kindle
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
| Author | : Susan A. Bandes |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 640 |
| Release | : 2021-04-30 |
| Genre | : Law |
| ISBN | : 1788119088 |
Download Research Handbook on Law and Emotion Book in PDF, ePub and Kindle
This illuminating Research Handbook analyses the role that emotions play and ought to play in legal reasoning and practice, rejecting the simplistic distinction between reason and emotion.
| Author | : Americus Reed II |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 496 |
| Release | : 2019-12-27 |
| Genre | : Business & Economics |
| ISBN | : 1788117735 |
Download Handbook of Research on Identity Theory in Marketing Book in PDF, ePub and Kindle
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
| Author | : Klaus-Peter Wiedmann |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 387 |
| Release | : 2012-11-10 |
| Genre | : Business & Economics |
| ISBN | : 3834943991 |
Download Luxury Marketing Book in PDF, ePub and Kindle
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
| Author | : Anupama S. Kotur |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 576 |
| Release | : 2022-01-25 |
| Genre | : Business & Economics |
| ISBN | : 1839829001 |
Download The Emerald Handbook of Luxury Management for Hospitality and Tourism Book in PDF, ePub and Kindle
The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.
