Research Handbook Of Innovation And Creativity For Marketing Management PDF Download
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| Author | : Eric Shiu |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 264 |
| Release | : 2017-04-28 |
| Genre | : Business & Economics |
| ISBN | : 0857937952 |
Download Research Handbook of Innovation and Creativity for Marketing Management Book in PDF, ePub and Kindle
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
| Author | : Michael D. Mumford |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 512 |
| Release | : |
| Genre | : |
| ISBN | : 1784715468 |
Download Handbook of Research on Leadership and Creativity Book in PDF, ePub and Kindle
The rapid pace of technological change and globalization of products, competition and services have conspired to place a new premium on innovation for firms across the world. Although many variables influence creativity and innovation, the effective leadership of creative teams has proved especially important. This timely Handbook presents the state of the art for what leaders must do to lead creative teams and how they should do it.
| Author | : Chris Bilton |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 425 |
| Release | : 2014-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1781000972 |
Download Handbook of Management and Creativity Book in PDF, ePub and Kindle
'In many organisations creativity is so often seen as the preserve of a small number of people with "artistic temperaments" but in my experience all sorts of people have creative abilities which can be used to the benefit of a "creative" organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.' - Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000-2004
| Author | : Mark Dodgson |
| Publisher | : |
| Total Pages | : 722 |
| Release | : 2014 |
| Genre | : Business & Economics |
| ISBN | : 019969494X |
Download The Oxford Handbook of Innovation Management Book in PDF, ePub and Kindle
While innovation is widely recognised as being critical to organisational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.
| Author | : Eric Shiu |
| Publisher | : Routledge |
| Total Pages | : 349 |
| Release | : 2014-03-26 |
| Genre | : Business & Economics |
| ISBN | : 1136249583 |
Download Creativity Research Book in PDF, ePub and Kindle
Compared to its ‘cousin’ innovation, academic research on creativity has been less well covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines. This book is a unique collection of some of the latest research from a range of leading creativity researchers. Providing a clear understanding of the main concepts, this book: Introduces creativity from an inter-disciplinary perspective Discusses the environmental determinants of creativity development Explores creativity research in the differing disciplines of business, music and education Creativity Research will be of interest and importance to researchers across a variety of subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.
| Author | : Peter N. Golder |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 480 |
| Release | : 2018-02-23 |
| Genre | : Business & Economics |
| ISBN | : 1784718157 |
Download Handbook of Research on New Product Development Book in PDF, ePub and Kindle
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
| Author | : Jamil, George Leal |
| Publisher | : IGI Global |
| Total Pages | : 772 |
| Release | : 2018-04-13 |
| Genre | : Business & Economics |
| ISBN | : 1522530134 |
Download Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage Book in PDF, ePub and Kindle
Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.
| Author | : Tang Lisa Min |
| Publisher | : World Scientific Publishing Company |
| Total Pages | : 420 |
| Release | : 2017-03-20 |
| Genre | : Business & Economics |
| ISBN | : 9813141891 |
Download Handbook Of The Management Of Creativity And Innovation: Theory And Practice Book in PDF, ePub and Kindle
Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. Adopting an interdisciplinary and intercultural approach, this book offers rich perspectives — both theoretical and practical — on how to manage creativity and innovation effectively in different domains and across cultures. This book appeals to students, teachers, researchers, and managers who are interested in creative and innovative behavior, and its management. Although the authors are from the fields of psychology education, business, engineering, and law, readers from all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation, and helping them to identify the right approaches for managing creativity and innovation in an intercultural context.
| Author | : Rolf Sternberg |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 433 |
| Release | : 2014-05-30 |
| Genre | : Business & Economics |
| ISBN | : 1781004439 |
Download Handbook of Research on Entrepreneurship and Creativity Book in PDF, ePub and Kindle
This book will appeal to researchers and scholars interested in entrepreneurship and creativity issues, coming from a wide range of academic disciplines. These readers will find an up-to-date presentation of existing and new directions for research in
| Author | : Becky Wang |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 240 |
| Release | : 2017-01-03 |
| Genre | : Business & Economics |
| ISBN | : 0749477253 |
Download Creativity and Data Marketing Book in PDF, ePub and Kindle
The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.
