Relationship Marketing Re Imagined PDF Download
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| Author | : Naresh K. Malhotra |
| Publisher | : Business Expert Press |
| Total Pages | : 148 |
| Release | : 2016-04-15 |
| Genre | : Business & Economics |
| ISBN | : 1631574345 |
Download Relationship Marketing Re-Imagined Book in PDF, ePub and Kindle
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.
| Author | : Naresh K Malhotra |
| Publisher | : World Scientific |
| Total Pages | : 371 |
| Release | : 2020-12-04 |
| Genre | : Business & Economics |
| ISBN | : 1944659730 |
Download Customer Relationship Marketing: Theoretical And Managerial Perspectives Book in PDF, ePub and Kindle
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
| Author | : Rajagopal |
| Publisher | : Business Expert Press |
| Total Pages | : 196 |
| Release | : 2019-01-31 |
| Genre | : Business & Economics |
| ISBN | : 1949991024 |
Download Qualitative Marketing Research Book in PDF, ePub and Kindle
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.
| Author | : Mari Smith |
| Publisher | : John Wiley & Sons |
| Total Pages | : 272 |
| Release | : 2011-10-25 |
| Genre | : Business & Economics |
| ISBN | : 1118063066 |
Download The New Relationship Marketing Book in PDF, ePub and Kindle
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
| Author | : Ian Fillis |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 480 |
| Release | : 2020-07-31 |
| Genre | : Business & Economics |
| ISBN | : 178536457X |
Download Handbook of Entrepreneurship and Marketing Book in PDF, ePub and Kindle
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
| Author | : Thorsten Hennig-Thurau |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 454 |
| Release | : 2013-06-29 |
| Genre | : Business & Economics |
| ISBN | : 3662097451 |
Download Relationship Marketing Book in PDF, ePub and Kindle
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
| Author | : Alan Charlesworth |
| Publisher | : Business Expert Press |
| Total Pages | : 173 |
| Release | : 2017-11-21 |
| Genre | : Business & Economics |
| ISBN | : 1631577654 |
Download Social Media Marketing Book in PDF, ePub and Kindle
Published in 1837, Hans Christian Andersen’s The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in his underwear no one dares to say that they see no clothes—with the exception for one small child who exclaims; “he isn’t wearing anything at all.” Fast forward to the present day and business owners and managers around the world are told that anyone who cannot see the benefits of social media marketing are unfit for their positions, stupid, or incompetent. As organizations, brands and products fill the social media landscape with meaningless, objectiveless drivel that has interest to no one and serves only to waste resources and alienate customers, a small voice can be heard exclaiming; “who told you that was a good idea?” The caveat to this contemporary tale is that for a very few organizations, brands and products, social media has provided a kind-of marketing panacea. Correction: make that a very, very few organizations. For the rest, they are metaphorically parading in their digital underwear. All is not lost however. Although many have been duped in a new clothes-esque sting, and that their social media marketing efforts are indeed, invisible—but marketing on social media might just be riding to the rescue.
| Author | : Rajagopal |
| Publisher | : Business Expert Press |
| Total Pages | : 174 |
| Release | : 2020-04-27 |
| Genre | : Business & Economics |
| ISBN | : 1951527895 |
Download Market Entropy Book in PDF, ePub and Kindle
This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios. It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets. The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.
| Author | : Ritu Srivastava |
| Publisher | : Business Expert Press |
| Total Pages | : 129 |
| Release | : 2019-11-25 |
| Genre | : Business & Economics |
| ISBN | : 1948976129 |
Download Decoding Customer Value at the Bottom of the Pyramid Book in PDF, ePub and Kindle
Mature businesses across all advanced countries are struggling to find new markets. Indian market has been estimated huge in size, approximately $1.2 trillion in purchasing power parity for the households earning an annual income of less than $4,000. This comes to almost 880 million of Indian population of which 22 percent is urban India and 78 percent rural India. Referred to as bottom of the pyramid/low income/subsistence markets, while these markets offer immense business opportunities they also pose challenges. The needs of this segment have to be addressed by the corporate world but it might need a new approach with new business frameworks for implementation. The companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models. Decoding Customer Value at the Bottom of the Pyramid: An Urban India Perspective answers these questions through a practical, rigorous and research oriented way. This book is a must read for business executives across the globe with an interest in the low income customers in India.
| Author | : Jeetesh Kumar |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 337 |
| Release | : 2023-08-16 |
| Genre | : Business & Economics |
| ISBN | : 1803820217 |
Download Resilient and Sustainable Destinations After Disaster Book in PDF, ePub and Kindle
Resilient and Sustainable Destinations After Disaster presents a multitude of perspectives into the predicaments faced by global destinations during and various crises, examining emerging trends and proposing renewed management solutions and strategies for destinations to rebuild their businesses.
