Relationship Marketing In International Marketing Sales Channels PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Relationship Marketing In International Marketing Sales Channels PDF full book. Access full book title Relationship Marketing In International Marketing Sales Channels.
Author | : Tim Hüfner |
Publisher | : GRIN Verlag |
Total Pages | : 92 |
Release | : 2008-07-24 |
Genre | : Business & Economics |
ISBN | : 3640111559 |
Download Relationship Marketing in International Marketing/Sales Channels Book in PDF, ePub and Kindle
Master's Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bradford (TiasNimbas Business School), language: English, abstract: This paper intends to contribute to the increasing efforts to dissolve the confusions around relationship marketing (RM). In general, it is to provide evidence to the academic community how RM is operationalised in a to date under-researched setting (namely export channels), and generate practical suggestions to export managers how it may be applied more successfully. In this attempt, the paper reports of a study of relationships between brands (exporters) and international resellers (distributors) in the German sporting goods industry. The study investigated the nature and importance of RM instruments which exporting brands use to leverage relationships for achieving success in foreign markets. Assisting in the exploratory venture, the literature review has lead to the development of an export success model. It provided guidance to the author in his research and will enable the reader to appreciate and classify the research contributions. Finally, this work concludes with the application of the insights of the literature review and the study by proposing a practical management tool, the Export Relationship Management Balanced Scorecard (exRMBSc). It will enable managers and organizations to enhance their relationship management practice and thus helps to solve a frequent issue and crucial problems for many exporting businesses.
Author | : Lou E. Pelton |
Publisher | : Irwin/McGraw-Hill |
Total Pages | : 552 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
Download Marketing Channels Book in PDF, ePub and Kindle
This text uses the relationship marketing perspective in the channels course. The authors created a channels relationship model (CRM), which is the guiding framework of the book, which is a combination of text, cases and readings covering global and ethical issues.
Author | : Park Thaichon |
Publisher | : Routledge |
Total Pages | : 162 |
Release | : 2020-10-29 |
Genre | : Business & Economics |
ISBN | : 1000205495 |
Download Transforming Relationship Marketing Book in PDF, ePub and Kindle
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.
Author | : Tamer S. Cavusgil |
Publisher | : |
Total Pages | : |
Release | : 1999 |
Genre | : Export marketing |
ISBN | : 0762312866 |
Download Advances in International Marketing: Relationship between exporters and their foreign sales and marketing intermediaries Book in PDF, ePub and Kindle
Author | : Jagdish N Sheth |
Publisher | : SAGE |
Total Pages | : 678 |
Release | : 2000 |
Genre | : Business & Economics |
ISBN | : 0761918108 |
Download Handbook of Relationship Marketing Book in PDF, ePub and Kindle
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Author | : Robert W. Palmatier |
Publisher | : |
Total Pages | : 142 |
Release | : 2008-01-01 |
Genre | : Customer relations |
ISBN | : 9780965711494 |
Download Relationship Marketing Book in PDF, ePub and Kindle
Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.
Author | : Ulrich Scholz |
Publisher | : |
Total Pages | : 210 |
Release | : 2009 |
Genre | : |
ISBN | : 9783832285692 |
Download The Impact of International Relationship Marketing Book in PDF, ePub and Kindle
Author | : Heikki Juslin |
Publisher | : |
Total Pages | : 616 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : |
Download Strategic Marketing in the Global Forest Industries Book in PDF, ePub and Kindle
Author | : Martin Christopher |
Publisher | : Taylor & Francis |
Total Pages | : 262 |
Release | : 2013-06-17 |
Genre | : Business & Economics |
ISBN | : 1136368957 |
Download Relationship Marketing Book in PDF, ePub and Kindle
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
Author | : Carlyle Farrell |
Publisher | : SAGE |
Total Pages | : 578 |
Release | : 2015-09-10 |
Genre | : Business & Economics |
ISBN | : 1473910889 |
Download Global Marketing Book in PDF, ePub and Kindle
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students