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Reinventing Virtual Events

Reinventing Virtual Events
Author: Justin Michael
Publisher: John Wiley & Sons
Total Pages: 294
Release: 2022-12-28
Genre: Business & Economics
ISBN: 1394159250
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Make your next webinar something to write home about In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation. The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to: Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry A can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.

Reinventing Virtual Events

Reinventing Virtual Events
Author: Justin Michael
Publisher: John Wiley & Sons
Total Pages: 294
Release: 2022-12-20
Genre: Business & Economics
ISBN: 1394159269
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Make your next webinar something to write home about In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation. The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to: Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry A can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.

Reinventing Live

Reinventing Live
Author: Denzil Rankine
Publisher: Anthem Press
Total Pages: 176
Release: 2020-12-18
Genre: Business & Economics
ISBN: 178527693X
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Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.

Reinventing Live

Reinventing Live
Author: Denzil Rankine
Publisher: Anthem Press
Total Pages: 169
Release: 2020-12-18
Genre: Business & Economics
ISBN: 1785276948
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Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.

Virtual Events Management

Virtual Events Management
Author: Tim Brown
Publisher: Events Management Theory and Methods
Total Pages: 0
Release: 2023-08-30
Genre:
ISBN: 9781915097040
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The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective. It examines:* What are virtual events * What are hybrid events * How to develop an online event experience * How to engage with stakeholders * The practical approach to developing and delivering virtual and hybrid events Written in a clear and user friendly style, each chapter will have a clear learning structure and pedagogic features including aims of the chapter, international case studies to support the learning and demonstrate industry best practice, discussion points and a concluding 'what we have learned' feature to finish. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, Principal, Leisure Insights Consultancy, Leeds, UK.

Standout Virtual Events

Standout Virtual Events
Author: Michelle Manafy
Publisher:
Total Pages: 122
Release: 2020-09-19
Genre:
ISBN:
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Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing. Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible. In this essential guide, David Meerman Scott and Michelle Manafy share newly emerging best practices in virtual events. As speakers at, and organizers of, virtual events, they have unique opportunities to speak with people in many different aspects of the events business to learn what works. Here, they offer concise, practical guidance you can quickly put into practice, including: Making Connections in a Socially Distant World Understanding the Purpose of Running a Virtual Event Critical Differences Between In Person and Virtual Events Building Audience Interaction Six Key Benefits to Hosting Virtual Events Format, Features, and Platform Considerations Speaker Preparation for Virtual Events The Business of Virtual Events The Cost of Producing a Virtual Event How To Run A Great Virtual Event Whether you are a seasoned event organizer, a speaker making the transition to virtual events, or just getting your first event off the ground, this guide will equip you with everything you need to run a great virtual event.

Transitioning to Virtual and Hybrid Events

Transitioning to Virtual and Hybrid Events
Author: Ben Chodor
Publisher: John Wiley & Sons
Total Pages: 208
Release: 2020-09-23
Genre: Business & Economics
ISBN: 1119747171
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Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.

The Virtual Events Playbook

The Virtual Events Playbook
Author: Lee Deaner
Publisher:
Total Pages: 136
Release: 2021-08-04
Genre:
ISBN: 9781645436898
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In the current year and beyond, virtual event technology is essential to the survival of businesses worldwide. As we learn to balance the logistical impact of information sessions, live meetings, and training events, our success depends on mastering live, online conversations--from any location on the planet. This book is your guide to effectively using online event platforms and tools. Written by three seasoned virtual event experts, The Virtual Events Playbook will guide you in becoming an expert presenter, meeting leader/facilitator, or trainer. Now more than ever, mastery of virtual events is a key component of the new normal in business. Whether you're facing the realities of the COVID-19 outbreak or looking to optimize your team's use of time and resources (or both), this book is a must-read for business communicators.

Author:
Publisher: John Wiley & Sons
Total Pages: 253
Release:
Genre:
ISBN:
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The Reinvention of Liberal Learning Around the Globe

The Reinvention of Liberal Learning Around the Globe
Author: Insung Jung
Publisher: Springer Nature
Total Pages: 291
Release: 2023-03-21
Genre: Education
ISBN: 9811982651
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Despite - or because - we live in calculative and instrumental times in higher education, liberal arts colleges and programmes are flourishing. They draw students fascinated by society and culture who want to make a creative contribution. The Reinvention of Liberal Learning around the Globe is an indispensable introduction to this diverse and brilliant educational world. (Simon Marginson, Professor of Higher Education; Director of ESRC/RE Centre for Global Higher Education, University of Oxford) The editors pull together a diverse set of authors to share a wide range of approaches and trends in shaping the present and future of our liberal arts institutions and programs. The diversity of perspectives makes this book of interest and use to anyone thinking deeply about and acting in support of the future of higher education and liberal arts education. (Michael McDonald, President, Great Lakes Colleges Association and the Global Liberal Arts Alliance) This book rigorously questions and redefines liberal arts education by examining unique contexts of Asia, North and South America, Europe, Africa, and the Middle East. It also considers the complexity of contemporary issues and emerging innovations in higher education. With the diversity of perspectives and experiences presented by the international authors, we could envision future liberal arts education in nurturing global and caring leaders with multiple collaborative possibilities through this book. (Mikiko Nishimura, Professor of International Christian University, Japan; Co-President of the Global Research Network for Liberal Arts Education) This volume comprehensively documents the transforming nature of liberal arts institutions within the overall tensions provided by the global pandemic occurring at the intersection with a major transitional moment of technology and communication. Its timeliness is underscored by the geographic reach of its contributions, providing a unique perspective on the multitude of ways in which higher education is responding to these powerful forces. (Deane E. Neubauer, Professor Emeritus of Political Science, University of Hawaii, Manoa; Associate Director of the Asia Pacific Higher Education Research Partnership) This is a most timely overview and analysis of liberal arts worldwide. The editors brought together thoughtful scholars from around the world to demonstrate the dogged persistence, resiliency, and vulnerability of the liberal arts. For those who still believe that the key value of higher learning is to enrich the intellect, enliven the spirit, and take more responsibility for the future of humanity, this valuable book provides a framework for the future. (Gerard A. Postiglione, Emeritus Professor, Honorary Professor of Education, The University of Hong Kong Chapter 3 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.