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Refiguring the Hero

Refiguring the Hero
Author: Dian Fox
Publisher: Penn State Press
Total Pages: 261
Release: 2010-11-01
Genre: Literary Criticism
ISBN: 0271040386

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author: Margaret Mark
Publisher: McGraw Hill Professional
Total Pages: 399
Release: 2001-02-06
Genre: Business & Economics
ISBN: 007138118X

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A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage


Refiguring Theological Hermeneutics

Refiguring Theological Hermeneutics
Author: M. Grau
Publisher: Springer
Total Pages: 201
Release: 2014-12-17
Genre: Religion
ISBN: 1137324554

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Grau reconsiders the relationship between "logos" and "mythos" as a precondition to opening theological hermeneutics to discourse from other cultures and genres, other modes of telling and retelling.


The Fallen Hero

The Fallen Hero
Author: Katie Zhao
Publisher: Bloomsbury Publishing USA
Total Pages: 339
Release: 2020-10-13
Genre: Juvenile Fiction
ISBN: 1547601981

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This Chinese mythology-inspired middle-grade fantasy series continues as heroine Faryn Liu embarks on a quest to save her brother and defeat the demons--perfect for fans of the Aru Shah and Kiranmala and the Kingdom Beyond books. Faryn Liu thought she was the Heaven Breaker, a warrior destined to wield the all-powerful spear Fenghuang, command dragons, and defeat demons. But a conniving goddess was manipulating her all along . . . and her beloved younger brother, Alex, has betrayed her and taken over as the Heaven Breaker instead. Alex never forgave the people who treated him and Faryn like outcasts, and now he wants to wipe out both the demons and most of humanity. Determined to prevent a war and bring Alex back to her side, Faryn and her half-dragon friend Ren join the New Order, a group of warriors based out of Manhattan's Chinatown. She learns that one weapon can stand against Fenghuang--the Ruyi Jingu Bang. Only problem? It belongs to an infamous trickster, the Monkey King. Faryn sets off on a daring quest to convince the Monkey King to join forces with her, one that will take her to new places--including Diyu, otherwise known as the underworld--where she'll run into new dangers and more than one familiar face. Can she complete her mission and save the brother she loves, no matter the cost? This richly woven middle-grade fantasy series, full of humor, magic, and heart, will appeal to readers who love Roshani Chokshi and Sayantani DasGupta.


The Happy Hero

The Happy Hero
Author: Solitaire Townsend
Publisher: Unbound Publishing
Total Pages: 262
Release: 2017-10-10
Genre: Nature
ISBN: 1911586386

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What if saving the world was good for you? That’s my promise in The Happy Hero. That you can be happier and healthier simply by making a difference to the world around you. I call this formula ‘positive+action’, and after decades of researching, writing about and living positive+action I’ve become convinced this the answer to enjoying a better life. I want to tell you stories of the people who have already discovered this secret. And set out the principles for how to feel good by doing good. Which sounds simple. Except that there’s so much that needs to change, where do you even start? Everyday our media finds another international crisis or health scare, another predator or disaster. We are subject to an overwhelming barrage of fear and negativity each time we open our phones or switch on the TV. We have been trained out of happiness by these stories and turned into the victims of our own lives rather than the heroes. The Happy Hero will offer a simple solution: stop worrying about the world and start making it better. Because new research shows that trying to make a difference, even in the smallest ways, can extend your life, improve your relationships and even help you recover from a cold! And luckily, many of the changes we need to make to build a better world, we should want to do anyway. In The Happy Hero I’ll share the emerging evidence of how heroism can make you happy. I’ll also provide practical examples for getting started. This book will even take on the most intractable and complicated problem facing all of us: climate change. And we’ll discover how solving it will solve so much more. The UK’s top medical journal recently reported that the best way to protect your heart and slim your waistline is to count the carbon rather than calories in your food. The US Military insists that renewable energy will make our countries energy independent and help reduce conflict by providing cheaper sources of power to the poorest. In our own lives, we know that saving energy simply saves money. Together we can cut even huge challenges like climate change down to size. And every step and every action will come with their own reward.


Heidegger, Art, and Postmodernity

Heidegger, Art, and Postmodernity
Author: Iain D. Thomson
Publisher: Cambridge University Press
Total Pages: 267
Release: 2011-04-29
Genre: Philosophy
ISBN: 1139498975

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Heidegger, Art, and Postmodernity offers a radical new interpretation of Heidegger's later philosophy, developing his argument that art can help lead humanity beyond the nihilistic ontotheology of the modern age. Providing pathbreaking readings of Heidegger's 'The Origin of the Work of Art' and his notoriously difficult Contributions to Philosophy (From Enowning), this book explains precisely what postmodernity meant for Heidegger, the greatest philosophical critic of modernity, and what it could still mean for us today. Exploring these issues, Iain D. Thomson examines several postmodern works of art, including music, literature, painting and even comic books, from a post-Heideggerian perspective. Clearly written and accessible, this book will help readers gain a deeper understanding of Heidegger and his relation to postmodern theory, popular culture and art.


Ideologies of History in the Spanish Golden Age

Ideologies of History in the Spanish Golden Age
Author: Anthony J. Cascardi
Publisher: Penn State Press
Total Pages: 340
Release: 1997-09-15
Genre: Literary Criticism
ISBN: 9780271025698

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Spain in the sixteenth and seventeenth centuries was in the throes of modernization arising from trade with the New World and the rise of an urban society. During this period, Spanish culture came to be dominated by the tension between an old regime of traditional values&—honor, lineage, purity of blood&—and these modernizing influences. Anthony J. Cascardi examines the literature of the Golden Age as the point at which tensions between the old and the new converged and proposes that this historical drama provided the context for subject-formation in early modern Spain. He examines how Spanish writers envisioned history and studies how these visions revealed or concealed contradictions between social values of their time, particularly between the value systems of caste and class. Ideologies of History in the Spanish Golden Age draws on recent theoretical paradigms in contemporary philosophy, psychoanalysis, political and social theory, and literary history to place Spain's major literary figures in challenging new contexts. By accounting for both modernizing desires and resistances to modernization, Cascardi provides readers interested in theories of ideology and history with a new way of looking at the literature of the Spanish Golden Age.


A Hero Ain't Nothin' But a Sandwich

A Hero Ain't Nothin' But a Sandwich
Author: Alice Childress
Publisher: Perfection Learning
Total Pages: 0
Release: 2003
Genre:
ISBN: 9780812418095

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Thirteen-year-old Benjie is well on his way to being hooked on heroin.


Homer's Hero

Homer's Hero
Author: Michelle M. Kundmueller
Publisher: SUNY Press
Total Pages: 274
Release: 2019-11-01
Genre: Philosophy
ISBN: 1438476671

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Draws on Plato to argue that Homer elevated private life as the locus of true friendship and the catalyst of the highest human excellence. Offering a new, Plato-inspired reading of the Iliad and the Odyssey, this book traces the divergent consequences of love of honor and love of one’s own private life for human excellence, justice, and politics. Analyzing Homer’s intricate character portraits, Michelle M. Kundmeuller concludes that the poet shows that the excellence or virtue to which humans incline depends on what they love most. Ajax’s character demonstrates that human beings who seek honor strive, perhaps above all, to display their courage in battle, while Agamemnon’s shows that the love of honor ultimately undermines the potential for moderation, destabilizing political order. In contrast to these portraits, the excellence that Homer links to the love of one’s own, such as by Odysseus and his wife, Penelope, fosters moderation and employs speech to resolve conflict. It is Odysseus, rather than Achilles, who is the pinnacle of heroic excellence. Homer’s portrait of humanity reveals the value of love of one’s own as the better, albeit still incomplete, precursor to a just political order. Kundmueller brings her reading of Homer to bear on contemporary tensions between private life and the pursuit of public honor, arguing that individual desires continue to shape human excellence and our prospects for justice. “A beautiful account of the Homeric hero, in all his complexity.” — Mary P. Nichols, author of Thucydides and the Pursuit of Freedom


Death of a Hero

Death of a Hero
Author: Richard Aldington
Publisher: Dundurn
Total Pages: 385
Release: 1998-05-15
Genre: Fiction
ISBN: 1459725484

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"Death of a Hero", published in 1929 was the author’s literary response to the war. He went on to publish several works of fiction. In 1942, having moved to the United States, he began to write biographies. This last work was very controversial, as it was highly critical of the man still regarded as a war hero.