Redefining Retail PDF Download
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Author | : Philip Kotler |
Publisher | : John Wiley & Sons |
Total Pages | : 407 |
Release | : 2024-02-27 |
Genre | : Business & Economics |
ISBN | : 1394204701 |
Download Redefining Retail Book in PDF, ePub and Kindle
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Author | : Philip Kotler |
Publisher | : John Wiley & Sons |
Total Pages | : 407 |
Release | : 2024-01-22 |
Genre | : Business & Economics |
ISBN | : 139420471X |
Download Redefining Retail Book in PDF, ePub and Kindle
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Author | : Marc-Christian Riebe |
Publisher | : The Location Group |
Total Pages | : 978 |
Release | : 2013-02-01 |
Genre | : Law |
ISBN | : 3033038492 |
Download Retail Market Study 2013 Book in PDF, ePub and Kindle
The last year's Retail Market Study reached 20'000 readers. This year we covered 145 Shopping Cities, 500 Shopping Malls, 750 High Streets, 1'000 Retailers & 2'000 Store Openings on 976 pages.
Author | : Marc-Christian Riebe |
Publisher | : The Location Group |
Total Pages | : 500 |
Release | : 2012-02-01 |
Genre | : |
ISBN | : 3033033687 |
Download Retail Market Study 2012 Book in PDF, ePub and Kindle
The first Worldwide Retail Market Study carried out by the Location Group examined the 65 most noteworthy international fashion capitals, together with Switzerland, Germany and Austria on 500 pages. As part of this study, 850 retailers, 600 High Streets and 450 shopping centres were put under the microscope. 53 newcomers to Zurich's Bahnhofstrasse were described in the 10-year report.
Author | : Alessia Breda |
Publisher | : Springer Nature |
Total Pages | : 136 |
Release | : 2023-12-24 |
Genre | : Business & Economics |
ISBN | : 3658428341 |
Download Investments in Pop-up Stores Book in PDF, ePub and Kindle
This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.
Author | : Gerrit Heinemann |
Publisher | : Springer Nature |
Total Pages | : 390 |
Release | : 2022-10-13 |
Genre | : Business & Economics |
ISBN | : 365838316X |
Download Intelligent Retail Book in PDF, ePub and Kindle
This book shows stationary retail a way to reinvent itself after Corona, in order to be able to survive against the strong competition of online retail. The focus is on the central issues that will shape the retail of the future. For example, brick-and-mortar retail in particular must now work with intelligent systems based on data and adopt or even surpass methods that the large online marketplaces have been using successfully for a very long time. In this regard, artificial intelligence also plays a major role in retail. This is not just about automation and robots taking over tasks, but also about instruments and machines being able to learn and draw conclusions themselves in all retail functions. This is becoming increasingly difficult because our shopping and search behavior is constantly changing. Therefore, a customer should receive intelligent recommendations in the store, which are also based on his already known interests and behavior patterns. Gerrit Heinemann shows how intelligent action can save stationary retail in city centres and shopping centres. The content - From stationary Retail to intelligent Retail - Threats to the stationary retail trade - Basic requirements and manifestations of intelligent Retail - Examples of intelligent retail of the future - Risks for intelligent Retail
Author | : Eddy W. Holleman |
Publisher | : Dorrance Publishing |
Total Pages | : 230 |
Release | : 2022-12-21 |
Genre | : Business & Economics |
ISBN | : |
Download Silent Retail Killer Book in PDF, ePub and Kindle
Silent Retail Killer: 10 Survival Strategies for Bricks Grocers to Compete with Clicks Grocers By: Eddy W. Holleman CONFRONT THE CRISIS THREATENING BRICKS RETAILERS Traditional bricks grocers are falling victim to clicks. They're in doom-or-denial mode, ignoring the threat or not adapting rapidly enough. And in their wake, clicks are taking over as the fastest-growing faction of grocery sales. But at the intersection of the physical and virtual worlds, there is hope. Eddy W. Holleman combines the strengths of both clicks and bricks to forge a 10-strategy survival plan for bricks grocers who are looking to stay savvy and compete in today's changing retail atmosphere. Savvy Retailers Will: Learn the new service mantra Drive traffic and build loyalty Reverse old business wisdom Differentiate a brand Fulfill orders faster Move customers' emotions Compete with Amazon TAKE COMPETITIVE STEPS NOW TO STAY ALIVE.
Author | : J. DiVanna |
Publisher | : Springer |
Total Pages | : 279 |
Release | : 2015-12-17 |
Genre | : Business & Economics |
ISBN | : 1403907218 |
Download Redefining Financial Services Book in PDF, ePub and Kindle
Redefining Financial Services explores the fundamental redefinition of the role of financial intermediaries in the new century. Combining empirical knowledge with a historical approach, the author reveals that seven centuries of advances in technology have changed the nature of financial services very little. Examining the state of financial services today in the context of the new economy's evolution, Joe DiVanna investigates what changes are happening in the financial industry, where they are occurring, how they are materializing and, more importantly, why.
Author | : Christine Stochl |
Publisher | : |
Total Pages | : 0 |
Release | : 2018 |
Genre | : |
ISBN | : |
Download Redefining Retail Book in PDF, ePub and Kindle
The emergence of e-commerce and technology in the twenty-first century has caused a significant shift in shopping behaviours and consumer needs. This practicum project responds to these shifts by investigating how the practice of interior design can revitalize traditional retail environments to enhance the user experience. By responding to the demands of contemporary retail spaces and the experience economy, the design of this project was developed based on a theoretical framework rooted in concepts of brand experience, interior atmospheres, and strategies of adaptive reuse. The Zenshi Zone, a temporary, location adaptive, and experience-based retail model, is an alternative retail space aimed for introduction of the Zenshi brand. Ultimately, this project highlights the ongoing significance of physical retail environments, and demonstrates how retail space can be redefined to sell through unique brand and consumer experience.
Author | : Editor : Sona Kapila |
Publisher | : Academic Foundation |
Total Pages | : 300 |
Release | : 2004 |
Genre | : |
ISBN | : 9788171884384 |
Download Academic Foundation`S Bulletin On Money, Banking And Finance Volume -59 Analysis, Reports, Policy Documents Book in PDF, ePub and Kindle