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Record Label Marketing

Record Label Marketing
Author: Tom Hutchison
Publisher: Taylor & Francis
Total Pages: 463
Release: 2012-07-26
Genre: Technology & Engineering
ISBN: 1136124454
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Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

Record Label Marketing

Record Label Marketing
Author: Clyde Philip Rolston
Publisher: CRC Press
Total Pages: 524
Release: 2015-11-19
Genre: Technology & Engineering
ISBN: 1134705557
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Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Record Label Marketing Strategies

Record Label Marketing Strategies
Author: Scott Orr
Publisher: Independently Published
Total Pages: 0
Release: 2022-09-13
Genre:
ISBN:
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Record Label Marketing Strategies: 25 Practical and Easy Marketing Strategies For Record Labels What People Are Saying... "As someone that's run a successful, artist-owned independent label for nearly a decade now, I can confirm that everything in this book is spot on. Scott makes the processes of releasing music easy to understand and puts them all in one place." - John Beeler, Asthmatic Kitty Records (Sufjan Stevens, Angelo De Augustine) "Scott is acutely aware of how the independent music industry operates. He's a staunch supporter of the label community, and understands the importance of accessible resources and industry education for those who are venturing into this world for the very first time. If you're serious about starting a record label business, you've certainly picked up the right book." - Alyssa Mark, A2IM (American Association of Independent Music) "When it comes to advice for running a record label and marketing yourself as an artist, if Scott Orr doesn't know it... then it's probably not worth knowing!" - Simon Peter Daley, Precision Record Pressing Here's what this book will help you do... Identify your record label's uniqueness in a sea of other labels... Deliver impressive results to your artists... Increase your chances of getting your music on Spotify playlists... Create a record label that truly helps artists... Build a successful release plan from scratch... Understand the truth about pitching to music blogs... Create a simple, yet effective record label website... Build a great reputation for your record label!... Manage your social media when you have no time... Overcome the imposter syndrome... + Bonus Resources including checklists, FAQs, Outside-the-Box Marketing Ideas, and more!

Start and Run Your Own Record Label, Third Edition

Start and Run Your Own Record Label, Third Edition
Author: Daylle Deanna Schwartz
Publisher: Billboard Books
Total Pages: 356
Release: 2009-02-03
Genre: Music
ISBN: 0823084639
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For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label
Author: Nick Sadler
Publisher: Velocity Press
Total Pages: 250
Release: 2021-07-04
Genre: Business & Economics
ISBN:
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Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Harmony in Business: A Comprehensive Guide to Establishing a Record Label

Harmony in Business: A Comprehensive Guide to Establishing a Record Label
Author: Jim Grout
Publisher: Richards Education
Total Pages: 191
Release:
Genre: Music
ISBN:
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Discover the symphony of success in the music industry with 'Harmony in Business: A Comprehensive Guide to Establishing a Record Label.' This definitive playbook offers aspiring entrepreneurs and seasoned professionals alike a roadmap to navigate the dynamic world of record labels. From crafting a visionary business plan to nurturing talent, mastering marketing strategies, and navigating legal waters, each chapter is composed to help you orchestrate your label's rise to prominence. Whether you're passionate about music or driven by entrepreneurial spirit, 'Harmony in Business' conducts you through every crescendo and cadence, ensuring your label's journey is not just a performance, but a masterpiece of sustained success.

Start and Run Your Own Record Label, Third Edition

Start and Run Your Own Record Label, Third Edition
Author: Daylle Deanna Schwartz
Publisher: Billboard Books
Total Pages: 356
Release: 2010-10-20
Genre: Music
ISBN: 0307774902
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For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.

Hip Hop Entrepreneur Record Label Business Plan

Hip Hop Entrepreneur Record Label Business Plan
Author: Walt F.J. Goodridge
Publisher: a company called W
Total Pages: 150
Release: 2021-06-09
Genre: Music
ISBN:
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This is an actual record label business plan you can use as a template to develop a workable plan of action and success for your label! Hundreds have used it, and I've received some amazing success stories of the funding and investments they've been able to acquire as a result! Bonus: "The Record Label of the Future." (146 pages; 8" x 10"; ISBN: 978-1450592260) Read more at www.hiphopbusinessplan.com Read more at : https://www.waltgoodridge.com/books/

Music is Your Business

Music is Your Business
Author: Christopher Knab
Publisher: Christopher Knab
Total Pages: 281
Release: 2007
Genre: Music trade
ISBN: 0974342033
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This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.

Music Business Secrets

Music Business Secrets
Author: Jonathan Bouchard
Publisher:
Total Pages: 132
Release: 2019-03-04
Genre:
ISBN: 9781798702987
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Music Business Secrets Pocket Book Edition 2019 Tired of not getting feedback on your music from labels & co.? Learn how to change it and start making money from promoting your music (including examples). Over 1.000+ happy musicians can't lie. Get your copy today! About ten years ago, I started my first music promotion campaign while I was playing guitar in a band. What started as a hobby back then became my obsession. I started promoting all sorts of music, from local bands to international pop stars, when I worked as a freelance A&R and music promoter for major and independent record labels. That was where I tested and tried everything out...That was where I learned...And here, in this book...is where I want to share with you what I've learned. What you'll learn inside this ebook could easily be worth $100's and $1.000's of USD to you and your music, if you apply the steps laid out in the ebook. You're going to learn: How to avoid a $10.000 promotion disaster Overview of the music industry today The 6 steps of professional music promotions (most people forget step 1 + 2 and that's why they mostly fail) The exact music sales system you can use to sell your first 1,000 records (even without record label) Examples and a template so you can copy our system And more... This book can help you to sell 1,000's of records and to make a living from your music. You'll also be able to apply the steps to get more gigs if you want. Order your Music Business Secrets book today!