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Record Label Marketing

Record Label Marketing
Author: Tom Hutchison
Publisher: Taylor & Francis
Total Pages: 463
Release: 2012-07-26
Genre: Technology & Engineering
ISBN: 1136124454
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Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

Record Label Marketing

Record Label Marketing
Author: Clyde Philip Rolston
Publisher: CRC Press
Total Pages: 524
Release: 2015-11-19
Genre: Technology & Engineering
ISBN: 1134705557
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Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label
Author: Nick Sadler
Publisher: Velocity Press
Total Pages: 250
Release: 2021-07-04
Genre: Business & Economics
ISBN:
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Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Record Label Marketing Strategies

Record Label Marketing Strategies
Author: Scott Orr
Publisher: Independently Published
Total Pages: 0
Release: 2022-09-13
Genre:
ISBN:
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Record Label Marketing Strategies: 25 Practical and Easy Marketing Strategies For Record Labels What People Are Saying... "As someone that's run a successful, artist-owned independent label for nearly a decade now, I can confirm that everything in this book is spot on. Scott makes the processes of releasing music easy to understand and puts them all in one place." - John Beeler, Asthmatic Kitty Records (Sufjan Stevens, Angelo De Augustine) "Scott is acutely aware of how the independent music industry operates. He's a staunch supporter of the label community, and understands the importance of accessible resources and industry education for those who are venturing into this world for the very first time. If you're serious about starting a record label business, you've certainly picked up the right book." - Alyssa Mark, A2IM (American Association of Independent Music) "When it comes to advice for running a record label and marketing yourself as an artist, if Scott Orr doesn't know it... then it's probably not worth knowing!" - Simon Peter Daley, Precision Record Pressing Here's what this book will help you do... Identify your record label's uniqueness in a sea of other labels... Deliver impressive results to your artists... Increase your chances of getting your music on Spotify playlists... Create a record label that truly helps artists... Build a successful release plan from scratch... Understand the truth about pitching to music blogs... Create a simple, yet effective record label website... Build a great reputation for your record label!... Manage your social media when you have no time... Overcome the imposter syndrome... + Bonus Resources including checklists, FAQs, Outside-the-Box Marketing Ideas, and more!

Start and Run Your Own Record Label, Third Edition

Start and Run Your Own Record Label, Third Edition
Author: Daylle Deanna Schwartz
Publisher: Billboard Books
Total Pages: 356
Release: 2009-02-03
Genre: Music
ISBN: 0823084639
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For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.

Record Label Marketing

Record Label Marketing
Author: Thomas William Hutchison
Publisher: Taylor & Francis
Total Pages: 428
Release: 2006
Genre: Business & Economics
ISBN: 0240807871
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Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.

Music Marketing for the DIY Musician

Music Marketing for the DIY Musician
Author: Bobby Borg
Publisher: Rowman & Littlefield
Total Pages: 454
Release: 2020-01-07
Genre: Music
ISBN: 1538134632
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Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Record Label Marketing

Record Label Marketing
Author: Clyde Philip Rolston
Publisher: CRC Press
Total Pages: 492
Release: 2015-11-19
Genre: Technology & Engineering
ISBN: 1134705484
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Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Marketing Recorded Music

Marketing Recorded Music
Author: Tammy Donham
Publisher: CRC Press
Total Pages: 602
Release: 2022-06-12
Genre: Music
ISBN: 100058514X
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This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Harmony in Business: A Comprehensive Guide to Establishing a Record Label

Harmony in Business: A Comprehensive Guide to Establishing a Record Label
Author: Jim Grout
Publisher: Richards Education
Total Pages: 191
Release:
Genre: Music
ISBN:
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Discover the symphony of success in the music industry with 'Harmony in Business: A Comprehensive Guide to Establishing a Record Label.' This definitive playbook offers aspiring entrepreneurs and seasoned professionals alike a roadmap to navigate the dynamic world of record labels. From crafting a visionary business plan to nurturing talent, mastering marketing strategies, and navigating legal waters, each chapter is composed to help you orchestrate your label's rise to prominence. Whether you're passionate about music or driven by entrepreneurial spirit, 'Harmony in Business' conducts you through every crescendo and cadence, ensuring your label's journey is not just a performance, but a masterpiece of sustained success.