Real Impact Marketing 2e PDF Download
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Author | : Stefan Michel |
Publisher | : |
Total Pages | : 174 |
Release | : 2021-08-30 |
Genre | : |
ISBN | : 9783907311004 |
Download Real Impact Marketing 2e Book in PDF, ePub and Kindle
Improve your marketing function with Stefan Michel and Lisa Duke's business-focused and practical approach, value-based tools, and their unique one-page visual marketing plan that's proven to help leverage your strategies for success.
Author | : Lisa S Duke |
Publisher | : Business School Press |
Total Pages | : 0 |
Release | : 2022-02-16 |
Genre | : |
ISBN | : 9783907311035 |
Download Real Impact Marketing. Create a 1-Page Marketing Plan with Better Customer Insights (3rd Edition) Book in PDF, ePub and Kindle
[Important note: the printed version of the book might be only available in your local Amazon store. For example, www.amazon.de instead of www.amazon.com]. Failing to understand your customers can waste marketing resources and create a useless strategy, leaving your company with lackluster results. And social media content and digital initiatives aren't enough to create influence or growth. When done right, marketing has the ability to make a real impact. But it needs the fuel from customer insights, value communication, and strategies powered by consumer behavior. Without them, you'll build your marketing efforts on shaky ground. Improve your marketing function with professors Stefan Michel and Lisa Duke's business-focused and practical approach, value-based tools, and their unique one-page visual marketing plan that's proven to help leverage your strategies for success. Written in a language you can understand, this is your ultimate guide to evidence-based decision-making in your marketing strategy to deliver better customer insights, solutions, and prices. You'll discover: - Customer-based measurements to help you optimize your marketing return-on-investment (ROI). - The power of value-based pricing to improve your profit and avoid margin erosion. - Key success factors in your defined market to close more sales and put your company ahead of the competition. - How to generate relevant customer insights by linking product attributes to benefits to values. - A simple-yet-comprehensive one-page marketing plan for your firm, your brand, and your product. Master every marketing and strategy challenge with a data-informed focus on impact throughout each process with this step-by-step learning journey for reflective executives and entrepreneurs. Get Real Impact Marketing now to align your customer insights with your marketing goals and drive measurable success for your company.
Author | : Stefan Michel |
Publisher | : |
Total Pages | : 0 |
Release | : 2022 |
Genre | : |
ISBN | : 9783907311059 |
Download Real Impact Marketing Book in PDF, ePub and Kindle
Author | : Paul Baines |
Publisher | : Oxford University Press, USA |
Total Pages | : 404 |
Release | : 2021-01-12 |
Genre | : |
ISBN | : 0198829256 |
Download Fundamentals of Marketing 2e Book in PDF, ePub and Kindle
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Author | : Rochelle Grayson |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2021-06-21 |
Genre | : |
ISBN | : 1119713269 |
Download Applied Marketing Book in PDF, ePub and Kindle
Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Author | : Aleksej Heinze |
Publisher | : Taylor & Francis |
Total Pages | : 346 |
Release | : 2016-11-18 |
Genre | : Business & Economics |
ISBN | : 1317422120 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Author | : Harsh V. Verma |
Publisher | : Pearson Education India |
Total Pages | : 680 |
Release | : 2011 |
Genre | : Services industries |
ISBN | : 9788131754474 |
Download Services Marketing: Text and Cases, 2/e Book in PDF, ePub and Kindle
The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.
Author | : Krishnamacharyulu C. S. G. |
Publisher | : Pearson Education India |
Total Pages | : 612 |
Release | : 2011-09 |
Genre | : Marketing |
ISBN | : 9788131732632 |
Download Rural Marketing: Text And Cases, 2/E Book in PDF, ePub and Kindle
Author | : PATON |
Publisher | : McGraw Hill |
Total Pages | : 577 |
Release | : 2020-12-03 |
Genre | : Business & Economics |
ISBN | : 1526848236 |
Download EBOOK: Operations Management 2/e Book in PDF, ePub and Kindle
EBOOK: Operations Management 2/e
Author | : Judy Strauss |
Publisher | : |
Total Pages | : 448 |
Release | : 2012 |
Genre | : Internet marketing |
ISBN | : 9780132806466 |
Download E-marketing Book in PDF, ePub and Kindle
Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.