Readings In Marketing Management PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Readings In Marketing Management PDF full book. Access full book title Readings In Marketing Management.
Author | : Victor J. Cook |
Publisher | : Course Technology |
Total Pages | : 396 |
Release | : 1989 |
Genre | : Marketing |
ISBN | : |
Download Readings in Marketing Strategy Book in PDF, ePub and Kindle
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Author | : Philip Kotler |
Publisher | : Prentice Hall |
Total Pages | : 484 |
Release | : 1971 |
Genre | : Business & Economics |
ISBN | : |
Download Readings in Marketing Management Book in PDF, ePub and Kindle
Author | : Robert Z. Aliber |
Publisher | : MIT Press |
Total Pages | : 538 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9780262510660 |
Download Readings in International Business Book in PDF, ePub and Kindle
This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Author | : Marvin A. Jolson |
Publisher | : |
Total Pages | : 628 |
Release | : 1978 |
Genre | : Marketing |
ISBN | : 9780029792902 |
Download Marketing Management Book in PDF, ePub and Kindle
Author | : John A. Quelch |
Publisher | : Chinese University Press |
Total Pages | : 772 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9789629962791 |
Download Readings in Modern Marketing Book in PDF, ePub and Kindle
Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Author | : Joel R. Evans |
Publisher | : John Wiley & Sons |
Total Pages | : 492 |
Release | : 1984 |
Genre | : Marketing |
ISBN | : |
Download Readings in Marketing Management Book in PDF, ePub and Kindle
Author | : S. Jayachandran |
Publisher | : Excel Books India |
Total Pages | : 528 |
Release | : 2004-05 |
Genre | : Marketing |
ISBN | : 9788174463623 |
Download Marketing Management Book in PDF, ePub and Kindle
This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge.
Author | : Gordon E. Greenley |
Publisher | : |
Total Pages | : 326 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : 9780070841833 |
Download Readings in Marketing Management from the European Journal of Marketing Book in PDF, ePub and Kindle
Author | : Robert Dow Buzzell |
Publisher | : Prentice Hall |
Total Pages | : 772 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : |
Download Global Marketing Management Book in PDF, ePub and Kindle
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
Author | : Lee, In |
Publisher | : IGI Global |
Total Pages | : 566 |
Release | : 2008-08-31 |
Genre | : Computers |
ISBN | : 1605660876 |
Download Selected Readings on Information Technology and Business Systems Management Book in PDF, ePub and Kindle
"This book presents quality articles focused on key issues concerning technology in business"--Provided by publisher.