Reading Graphic Design In Cultural Context PDF Download
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| Author | : Grace Lees-Maffei |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 248 |
| Release | : 2019-02-07 |
| Genre | : Design |
| ISBN | : 0857858025 |
Download Reading Graphic Design in Cultural Context Book in PDF, ePub and Kindle
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
| Author | : David Raizman |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 305 |
| Release | : 2020-12-10 |
| Genre | : Design |
| ISBN | : 1474299385 |
Download Reading Graphic Design History Book in PDF, ePub and Kindle
Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.
| Author | : Steven Heller |
| Publisher | : Simon and Schuster |
| Total Pages | : 450 |
| Release | : 2012-02-01 |
| Genre | : Design |
| ISBN | : 1581159749 |
Download Graphic Design Reader Book in PDF, ePub and Kindle
From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.
| Author | : Meredith Davis |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2012 |
| Genre | : Commercial art |
| ISBN | : 9780500290491 |
Download Graphic Design Theory Book in PDF, ePub and Kindle
Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice.
| Author | : Grace Lees-Maffei |
| Publisher | : Berg |
| Total Pages | : 277 |
| Release | : 2012-01-17 |
| Genre | : Design |
| ISBN | : 1847889557 |
Download Writing Design Book in PDF, ePub and Kindle
Explains how important language is to understanding design, how a range of texts - from design criticism to instructions and labels - shape the appreciation and use of design.
| Author | : Ian Noble |
| Publisher | : AVA Publishing |
| Total Pages | : 195 |
| Release | : 2005 |
| Genre | : Art |
| ISBN | : 2940373205 |
Download Visual Research: An Introduction to Research Methodologies in Graphic Design Book in PDF, ePub and Kindle
Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
| Author | : Ruben Pater |
| Publisher | : BIS Publishers |
| Total Pages | : 32 |
| Release | : 2016-07-07 |
| Genre | : Art |
| ISBN | : 9789063694227 |
Download The Politics of Design Book in PDF, ePub and Kindle
Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
| Author | : Chiara Barbieri |
| Publisher | : Manchester University Press |
| Total Pages | : 263 |
| Release | : 2024-07-02 |
| Genre | : Design |
| ISBN | : 152615112X |
Download Italian graphic design Book in PDF, ePub and Kindle
Italian graphic design offers a new perspective on the subject by exploring the emergence and articulation of graphic design practice, from the interwar period through to the appearance of an international graphic design discourse in the 1960s. The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism. Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture.
| Author | : Armin Vit |
| Publisher | : Rockport Publishers |
| Total Pages | : 400 |
| Release | : 2009-07-01 |
| Genre | : Design |
| ISBN | : 1616736119 |
Download Graphic Design, Referenced Book in PDF, ePub and Kindle
Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.
| Author | : Audrey Bennett |
| Publisher | : Princeton Architectural Press |
| Total Pages | : 468 |
| Release | : 2006-08-31 |
| Genre | : Architecture |
| ISBN | : 9781568985862 |
Download Design Studies Book in PDF, ePub and Kindle
In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
