Qualitology
Author | : Pepe Martínez |
Publisher | : ESIC Editorial |
Total Pages | : 400 |
Release | : 2008 |
Genre | : |
ISBN | : 9788473565783 |
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Author | : Pepe Martínez |
Publisher | : ESIC Editorial |
Total Pages | : 400 |
Release | : 2008 |
Genre | : |
ISBN | : 9788473565783 |
Author | : Prof. Michela Marchiori |
Publisher | : Academic Conferences and publishing limited |
Total Pages | : 510 |
Release | : 2018-07-12 |
Genre | : |
ISBN | : 191121893X |
These proceedings represent the work of researchers participating in the 17th European Conference on Research Methodology for Business and Management Studies (ECRM) which is being hosted this year by Università Roma TRE, Rome, Italy on 12-13 July 2018.
Author | : Matjaž Mulej |
Publisher | : Springer Nature |
Total Pages | : 327 |
Release | : 2020-10-03 |
Genre | : Business & Economics |
ISBN | : 3030460959 |
Connecting Corporate Social Responsibility (CSR) with Corporate Governance (CG) is a 21st Century challenge. This edited volume illustrates that CSR can be used as a tool to improve Corporate Governance in organizations and improve the relationship between business and society. Moreover the book argues that they should be treated together in synergy in management literature. This two volume work connects these two crucial business functions, describing the preconditions for successful integration and the tools for practical implementation. Volume 2 puts forward eight recommendations for practice. Contributors put forward research and implications for policy and practice including coverage of knowledge management strategy, socially responsible banking operations and transparency procedures in the context of emerging economies.
Author | : Martínez Rodríguez, Pepe |
Publisher | : ESIC |
Total Pages | : 468 |
Release | : 2021-10-19 |
Genre | : Business & Economics |
ISBN | : 841894420X |
Qualitology: Unlocking the secrets of qualitative research describes how this discipline is currently practised within the fields of Marketing, Advertising and Media. This book focuses on offering classical knowledge and techniques which are still used successfully today, as well as emerging trends and innovative techniques adapted to solve contemporary marketing issues. Its practical approach means it can be read from cover to cover, or the reader can go straight to the chapter of interest. The book includes: Four international qualitative studies sponsored by Millward Brown on beer, brand archetypes, youth and young families. Nine qualitative studies undertaken at a local level across seven countries for major clients (including Coca-Cola, Vodafone, Renault, Delta Lloyd and Eli Lilly), as well as one creative study dedicated to finding the title of this book. A unique and detailed consideration of analysis and interpretation. These two issues are usually perceived as the black box of qualitative research and very little has been written about them by qualitative practitioners.
Author | : Simon Grima |
Publisher | : Emerald Group Publishing |
Total Pages | : 161 |
Release | : 2022-09-16 |
Genre | : Business & Economics |
ISBN | : 1803829850 |
The New Digital Era’s two volumes vitally generate new information in order to determine the advantages and risks in which areas this digitalization, which has increased with the COVID-19 pandemic.
Author | : Rachid Benmoussa |
Publisher | : Springer Nature |
Total Pages | : 540 |
Release | : 2019-10-03 |
Genre | : Computers |
ISBN | : 3030324974 |
This book constitutes the refereed proceedings of the 19th International TRIZ Future Conference on Automated Invention for Smart Industries, held in Marrakesh, Morocco, in October 2019 and sponsored by IFIP WG 5.4. The 41 full papers presented were carefully reviewed and selected from 72 submissions. They are organized in seven thematic sections: TRIZ improvement: theory, methods and tools; TRIZ and other innovation approaches; TRIZ applications in technical design; TRIZ applications in eco design; TRIZ applications in software engineering; TRIZ applications in specific disciplinary fields; and TRIZ in teaching.
Author | : Rafał Mierzwiak |
Publisher | : Springer Nature |
Total Pages | : 142 |
Release | : |
Genre | : |
ISBN | : 9819724139 |
Author | : Professor Alexeis Garcia-Perez |
Publisher | : Academic Conferences International Limited |
Total Pages | : 1058 |
Release | : 2020-12-02 |
Genre | : Business & Economics |
ISBN | : 1912764822 |
Author | : Piotr Krowicki |
Publisher | : Taylor & Francis |
Total Pages | : 228 |
Release | : 2024-02-26 |
Genre | : Business & Economics |
ISBN | : 1003855016 |
There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
Author | : |
Publisher | : |
Total Pages | : 1088 |
Release | : 1995 |
Genre | : Cotton |
ISBN | : |