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Marketing digital

Marketing digital
Author:
Publisher: Editorial Vértice
Total Pages: 131
Release: 2010-10-13
Genre: Business & Economics
ISBN: 849931189X
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Este libro pretende mostrar las diversas posibilidades que el marketing digital ofrece a las organizaciones empresariales. A través de los distintos capítulos, se presentan los diferentes elementos, herramientas estratégicas e instrumentos usados en esta disciplina, así como los mejores modos y situaciones para su utilización. ÍNDICE 1. Introducción al marketing digital. 2. Elementos del marketing digital. 3. Herramientas estratégicas del marketing digital. 4. La personalización y el marketing digital. 5. Campañas de comunicación online. 6. La publicidad online y su eficacia.

Secrets to Free Advertising on the Internet

Secrets to Free Advertising on the Internet
Author: Robert Noll
Publisher: Morgan James Publishing
Total Pages: 226
Release: 2009-11-30
Genre: Business & Economics
ISBN: 1614481989
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Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a viable means of advertising? Classifieds - Quick ways to list your company or business for FREE. Search - Google, Yahoo, Bing and More...Easy Placement and all for FREE. Blogs - Should you or shouldn’t you??An effective way to advertise for FREE? MySpace - Set your company on auto-pilot for more sales, and it’s FREE! Facebook - Put a FREE face on your business and gain hundreds of new customers. Pay-Per-Click - Okay, it’s not FREE, but can be quick and cost-effective! Secrets to Free Advertising on the Internet will help your business grow, whether you are already net-savvy or new to the World Wide Web. Marketing expert Robert Noll gives you helpful hints and clear, easy tips on how to use the wide variety of FREE advertising media available online. Reaching out to a whole new customer base can seem intimidating, but Secrets to Free Advertising on the Internet helps you focus your strategy so you don't feel overwhelmed. No matter what your company does, a strong online advertising campaign can help you do it better.

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site
Author: Bruce C. Brown
Publisher: Atlantic Publishing Company
Total Pages: 338
Release: 2011
Genre: Business & Economics
ISBN: 1601384408
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Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)

Internet Marketing

Internet Marketing
Author: Carolyn F. Siegel
Publisher: South-Western College
Total Pages: 456
Release: 2006
Genre: Business & Economics
ISBN:
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Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.

Complete Guide to Internet Publicity

Complete Guide to Internet Publicity
Author: Steve O'Keefe
Publisher: John Wiley & Sons
Total Pages: 450
Release: 2002-10-15
Genre: Computers
ISBN: 0471275026
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Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Advertising on the Internet

Advertising on the Internet
Author: Robbin Zeff
Publisher: Wiley
Total Pages: 452
Release: 2009-02-03
Genre: Computers
ISBN: 9780471344049
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How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: * Successful online ad models * Market research online * Direct marketing, including opt-in e-mail, promotions, and sweepstakes * Targeting and personalization * Internet advertising management tools * Traffic measurement and gauging the effectiveness of your ads * Buying and selling ads on your Web site * Advertising locally * Advertising to an international market * Legal aspects of Internet advertising * How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www.wiley.com/compbooks/zeff you'll find: * Links to additional training and tool resources

Author:
Publisher: Editorial Elearning, S.L.
Total Pages: 304
Release:
Genre:
ISBN:
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Webvertising

Webvertising
Author: SCN Education B.V.
Publisher: Springer Science & Business Media
Total Pages: 251
Release: 2013-11-11
Genre: Computers
ISBN: 3322867935
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It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Marketing viral

Marketing viral
Author: Sílvia Sivera Bello
Publisher: Editorial UOC
Total Pages: 108
Release: 2011-07-01
Genre: Business & Economics
ISBN: 9788497883399
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Gracias a las tecnologías de la información y de la comunicación, la publicidad boca a oreja pasa a ser publicidad viral porque, de clic en clic, se difunden los mensajes comerciales como virus por las redes sociales con un alcance y velocidad extraordinarias. Y tú, ¿crees que estás vacunado contra el marketing viral?

Marketing on the Internet

Marketing on the Internet
Author: Judy Strauss
Publisher: Routledge
Total Pages: 420
Release: 1999
Genre: Electronic commerce
ISBN:
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Discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. The text presents the Internet as a strategic marketing tool.