Public Relations The Basics PDF Download
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| Author | : Ron Smith |
| Publisher | : Routledge |
| Total Pages | : 287 |
| Release | : 2013-08-15 |
| Genre | : Business & Economics |
| ISBN | : 1135089671 |
Download Public Relations: The Basics Book in PDF, ePub and Kindle
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
| Author | : Philip Henslowe |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 164 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780749440725 |
Download Public Relations Book in PDF, ePub and Kindle
Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.
| Author | : L. Ron Hubbard |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 1994 |
| Genre | : Public relations |
| ISBN | : 9780884049074 |
Download Fundamentals of Public Relations Book in PDF, ePub and Kindle
Fundamentals of Public Relations Public relations provides the means to communicate your ideas and get them accepted--a skill vitally necessary when dealing with new ideas. It is how to gain support for your projects and endeavors. Generally considered a method to gain publicity, public relations has previously been subjected to severe limitations. This was a field that lacked certain key elements necessary to its success. Now, because of important discoveries in Scientology, advances have made the entire activity significantly more useful and effective. L. Ron Hubbard's refinement of public relations not only makes it indispensable for any group or any individual, but removes the previously inherent limitations. Although the full technology is extensive, the basic principles covered here will be of immense value to anyone with a worthwhile purpose. * Are you upset at being passed over? * Do you have trouble getting others to recognize your contributions at work? * Is your business not as well-known as you'd like? For the solutions and answers to these situations, buy and read this booklet.
| Author | : Ronald D. Smith |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : BUSINESS & ECONOMICS |
| ISBN | : 9780203798904 |
Download Public Relations Book in PDF, ePub and Kindle
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
| Author | : Sangeeta Waldron |
| Publisher | : Business Expert Press |
| Total Pages | : 180 |
| Release | : 2019-07-31 |
| Genre | : Business & Economics |
| ISBN | : 1949991652 |
Download The PR Knowledge Book Book in PDF, ePub and Kindle
The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
| Author | : Janet Mizrahi |
| Publisher | : Business Expert Press |
| Total Pages | : 107 |
| Release | : 2010-11-29 |
| Genre | : Business & Economics |
| ISBN | : 1606491741 |
Download Fundamentals of Writing for Marketing and Public Relations Book in PDF, ePub and Kindle
This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.
| Author | : Alison Theaker |
| Publisher | : Routledge |
| Total Pages | : 377 |
| Release | : 2004-08-02 |
| Genre | : Business & Economics |
| ISBN | : 1134369220 |
Download The Public Relations Handbook Book in PDF, ePub and Kindle
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
| Author | : Eric Yaverbaum |
| Publisher | : John Wiley & Sons |
| Total Pages | : 391 |
| Release | : 2011-03-03 |
| Genre | : Business & Economics |
| ISBN | : 111805279X |
Download Public Relations For Dummies Book in PDF, ePub and Kindle
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
| Author | : Philip Henslowe |
| Publisher | : Kogan Page Limited |
| Total Pages | : 148 |
| Release | : 1999 |
| Genre | : Public relations |
| ISBN | : 9780749429379 |
Download Public Relations Book in PDF, ePub and Kindle
This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.
| Author | : Joseph M. Zappala |
| Publisher | : Routledge |
| Total Pages | : 312 |
| Release | : 2010-04-02 |
| Genre | : Business & Economics |
| ISBN | : 1135231583 |
Download Public Relations Writing Worktext Book in PDF, ePub and Kindle
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
