Public Relations Management In Africa Volume 1 PDF Download
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| Author | : Albert A. Anani-Bossman |
| Publisher | : Springer Nature |
| Total Pages | : 282 |
| Release | : 2023-07-12 |
| Genre | : Social Science |
| ISBN | : 3031267044 |
Download Public Relations Management in Africa Volume 1 Book in PDF, ePub and Kindle
This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.
| Author | : Albert A. Anani-Bossman |
| Publisher | : Springer Nature |
| Total Pages | : 279 |
| Release | : 2023-07-19 |
| Genre | : Social Science |
| ISBN | : 3031327519 |
Download Public Relations Management in Africa Volume 2 Book in PDF, ePub and Kindle
This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa's socioeconomic, political, and cultural contexts. This project aims to change that. Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.
| Author | : Ogechi Adeola |
| Publisher | : Springer Nature |
| Total Pages | : 258 |
| Release | : 2022-10-03 |
| Genre | : Business & Economics |
| ISBN | : 3031072936 |
Download Public Sector Marketing Communications Volume I Book in PDF, ePub and Kindle
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.
| Author | : Scott M. Cutlip |
| Publisher | : Maskew Miller Longman |
| Total Pages | : 366 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : |
Download Essentials of Effective Public Relations for Sub-Saharan Africa Book in PDF, ePub and Kindle
Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.
| Author | : J. Chris Skinner |
| Publisher | : |
| Total Pages | : 355 |
| Release | : 2013-10-15 |
| Genre | : Public relations |
| ISBN | : 9780199058495 |
Download Handbook of Public Relations Book in PDF, ePub and Kindle
Do you know what is needed to compile a media release? How do public relations practioners create successful corporate social investment activities? How do you implement a new corporate identity programme? What do you need to plan PR events? Now in its tenth edition, Handbook of Public Relations remains a leading South African text that offers academic and practical perspectives on public relations in the business and management environment. The tenth edition provides current and relevant public relations developments by using case studies on issues such as social media and corporate branding from a uniquely local perspective. The text is written in accessible language that will assist students to grasp public relations terminology.FeaturesReflection features to help students evaluate the content covered in each chapterReview questions to help students with self-assessmentNew case studies on corporate governance and social marketing.
| Author | : Lazarus Nabaho |
| Publisher | : Springer Nature |
| Total Pages | : 243 |
| Release | : |
| Genre | : |
| ISBN | : 3031591488 |
Download Higher Education Governance and Management in Africa Book in PDF, ePub and Kindle
| Author | : Elizabeth Bridgen |
| Publisher | : Routledge |
| Total Pages | : 307 |
| Release | : 2017-09-28 |
| Genre | : Social Science |
| ISBN | : 1351803093 |
Download Experiencing Public Relations Book in PDF, ePub and Kindle
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world. Chapters feature work from some of the world’s leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of ‘dirty work’ within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the ‘frontstage’ scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.
| Author | : Alan R. Freitag |
| Publisher | : Routledge |
| Total Pages | : 329 |
| Release | : 2009-01-13 |
| Genre | : Business & Economics |
| ISBN | : 1134061293 |
Download Global Public Relations Book in PDF, ePub and Kindle
This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
| Author | : Patricia A. Curtin |
| Publisher | : SAGE Publications |
| Total Pages | : 321 |
| Release | : 2007-01-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1452213283 |
Download International Public Relations Book in PDF, ePub and Kindle
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
| Author | : J. Chris Skinner |
| Publisher | : |
| Total Pages | : 333 |
| Release | : 2016 |
| Genre | : Public relations |
| ISBN | : 9780190412012 |
Download Handbook of Public Relations Book in PDF, ePub and Kindle
Covers relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.
