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Author | : Mary M. Devereux |
Publisher | : John Wiley & Sons |
Total Pages | : 241 |
Release | : 2011-12-08 |
Genre | : Business & Economics |
ISBN | : 1118179366 |
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Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Author | : University of Canberra. Division of Communication and Education |
Publisher | : |
Total Pages | : |
Release | : 1999 |
Genre | : |
ISBN | : |
Download Asia pacific public relations journal Book in PDF, ePub and Kindle
This journal publishes original papers on public relations and related areas.
Author | : Krishnamurthy Sriramesh |
Publisher | : Cengage Learning |
Total Pages | : 368 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : |
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Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
Author | : Jim Macnamara |
Publisher | : Archipelago Press (SG) |
Total Pages | : 292 |
Release | : 1992-01-01 |
Genre | : Public relations |
ISBN | : 9780958753722 |
Download The Asia Pacific Public Relations Handbook Book in PDF, ePub and Kindle
Author | : T. Morris |
Publisher | : Springer |
Total Pages | : 234 |
Release | : 2007-10-25 |
Genre | : Business & Economics |
ISBN | : 0230583458 |
Download Public Relations for Asia Book in PDF, ePub and Kindle
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2001* |
Genre | : Public relations |
ISBN | : |
Download Image 2001 Book in PDF, ePub and Kindle
Author | : T. Watson |
Publisher | : Springer |
Total Pages | : 175 |
Release | : 2014-04-24 |
Genre | : Business & Economics |
ISBN | : 1137398159 |
Download Asian Perspectives on the Development of Public Relations Book in PDF, ePub and Kindle
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Author | : |
Publisher | : |
Total Pages | : 153 |
Release | : 2012 |
Genre | : Advertising |
ISBN | : 9781442555495 |
Download Strategic Communication Book in PDF, ePub and Kindle
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region. In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas. Edited by an expert multi-disciplinary group of communications specialists, and supported by an instructor's manual, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
Author | : |
Publisher | : |
Total Pages | : 58 |
Release | : 2009 |
Genre | : |
ISBN | : |
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Author | : Scott Kronick |
Publisher | : |
Total Pages | : 180 |
Release | : 2015-10-30 |
Genre | : |
ISBN | : 9781910760017 |
Download Monday Morning Mail Book in PDF, ePub and Kindle
Scott Kronick is President and CEO of Ogilvy Public Relations, Asia Pacific. A 28-year veteran of Ogilvy Public Relations, Scott has spent 24 of those years working in leadership positions throughout the Asia Pacific region. Scott has received numerous awards during his career and today Ogilvy Public Relations is one of the leading and most influential public relations consultancies in the Asia Pacific region. Scott is also the author of The Lighter Side of China, a collection of short stories written in a light-hearted style about an American living in Greater China for 24 years. Today Scott lives with his wife Lisa and two children Jacquelin and Samuel in Beijing, China.