Public Relations In Asia PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Public Relations In Asia PDF full book. Access full book title Public Relations In Asia.
Author | : Mary M. Devereux |
Publisher | : John Wiley & Sons |
Total Pages | : 241 |
Release | : 2011-12-08 |
Genre | : Business & Economics |
ISBN | : 1118179366 |
Download Public Relations in Asia Pacific Book in PDF, ePub and Kindle
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Author | : Krishnamurthy Sriramesh |
Publisher | : Cengage Learning |
Total Pages | : 368 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : |
Download Public Relations in Asia Book in PDF, ePub and Kindle
Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
Author | : T. Morris |
Publisher | : Springer |
Total Pages | : 225 |
Release | : 2007-10-25 |
Genre | : Business & Economics |
ISBN | : 0230583458 |
Download Public Relations for Asia Book in PDF, ePub and Kindle
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Author | : T. Watson |
Publisher | : Springer |
Total Pages | : 176 |
Release | : 2014-04-24 |
Genre | : Business & Economics |
ISBN | : 1137398159 |
Download Asian Perspectives on the Development of Public Relations Book in PDF, ePub and Kindle
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Author | : |
Publisher | : |
Total Pages | : 58 |
Release | : 2009 |
Genre | : |
ISBN | : |
Download Public Relations in Asia Book in PDF, ePub and Kindle
Author | : Marianne D. Sison |
Publisher | : Routledge |
Total Pages | : 200 |
Release | : 2018-09-07 |
Genre | : Business & Economics |
ISBN | : 1317561643 |
Download Corporate Social Responsibility, Public Relations and Community Engagement Book in PDF, ePub and Kindle
Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.
Author | : Ansgar Zerfaß |
Publisher | : |
Total Pages | : 74 |
Release | : 2015 |
Genre | : |
ISBN | : |
Download Corporate Communications and Public Relations in Asia Book in PDF, ePub and Kindle
Author | : Krishnamurthy Sriramesh |
Publisher | : Routledge |
Total Pages | : 298 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 0415887275 |
Download Culture and Public Relations Book in PDF, ePub and Kindle
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students in public relations and business.
Author | : Larissa Hjorth |
Publisher | : Routledge |
Total Pages | : 488 |
Release | : 2015-11-06 |
Genre | : Social Science |
ISBN | : 1317684982 |
Download Routledge Handbook of New Media in Asia Book in PDF, ePub and Kindle
While a decade ago much of the discussion of new media in Asia was couched in Occidental notions of Asia as a "default setting" for technology in the future, today we are seeing a much more complex picture of contesting new media practices and production. As "new media" becomes increasingly an everyday reality for young and old across Asia through smartphones and associated devices, boundaries between art, new media, and the everyday are transformed. This Handbook addresses the historical, social, cultural, political, philosophical, artistic and economic dimensions of the region’s new media. Through an interdisciplinary revision of both "new media" and "Asia" the contributors provide new insights into the complex and contesting terrains of both notions. The Routledge Handbook of New Media in Asia will be the definitive publication for readers interested in comprehending all the various aspects of new media in Asia. It provides an authoritative, up-to-date, intellectually broad, conceptually cutting-edge guide to the important aspects of new media in the region — as the first point of consultation for researchers, advanced level undergraduate and postgraduate students in fields of new media and Asian studies.
Author | : Tomoki Kunieda |
Publisher | : Routledge |
Total Pages | : 186 |
Release | : 2018-09-21 |
Genre | : Business & Economics |
ISBN | : 1351797743 |
Download Public Relations in Japan Book in PDF, ePub and Kindle
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.