Public Relations Cooperation And Justice PDF Download
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| Author | : Charles Marsh |
| Publisher | : Taylor & Francis |
| Total Pages | : 305 |
| Release | : 2017-04-21 |
| Genre | : Business & Economics |
| ISBN | : 131737195X |
Download Public Relations, Cooperation, and Justice Book in PDF, ePub and Kindle
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions. This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.
| Author | : Dick Martin |
| Publisher | : Business Expert Press |
| Total Pages | : 224 |
| Release | : 2015-11-24 |
| Genre | : Business & Economics |
| ISBN | : 1631571478 |
Download Public Relations Ethics Book in PDF, ePub and Kindle
This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations. This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.
| Author | : Patricia Swann |
| Publisher | : Routledge |
| Total Pages | : 605 |
| Release | : 2014-02-18 |
| Genre | : Business & Economics |
| ISBN | : 1134060270 |
Download Cases in Public Relations Management Book in PDF, ePub and Kindle
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: 27 new case studies, including coverage of social media and social responsibility elements New chapters on corporate social responsibility (CSR) and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides Student resources: Quizzes, Glossary, Case Supplements
| Author | : Dr. Joseph Parackal |
| Publisher | : Educreation Publishing |
| Total Pages | : 209 |
| Release | : 2016-12-05 |
| Genre | : Education |
| ISBN | : |
Download PR AS PERSONS IN RELATION Book in PDF, ePub and Kindle
Many scholars and practitioners opine that public relations are all about building and maintaining an organization's relationship with its public. As human relationships depend on personal interactions, so, it naturally necessitates ethical as well as anthropological aspects. In fact, a vast majority of the scholars have already portrayed the ethical responsibility of the organization and the practitioner while dealing with various people. But a few of them have pointed out that public relation is needed to view anthropological perspectives, which, in turn, will be significant and virtuous for human beings. Accordingly, practical functional approach is the foremost requirement to overcome in dealing with the public relationships. Therefore, while exploring the public relations literature, we have tried to integrate these three aspects (relational, ethical and anthropological) and propose a reasonable ethical framework for the professional practice of public relations based on the dignity of the person.
| Author | : |
| Publisher | : |
| Total Pages | : 81 |
| Release | : 1994 |
| Genre | : Ethics |
| ISBN | : |
Download Public Relations Ethics Book in PDF, ePub and Kindle
| Author | : Robert L. Heath |
| Publisher | : SAGE |
| Total Pages | : 820 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9781412909549 |
Download Handbook of Public Relations Book in PDF, ePub and Kindle
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
| Author | : |
| Publisher | : |
| Total Pages | : 524 |
| Release | : 1992 |
| Genre | : Subject headings |
| ISBN | : |
Download National Criminal Justice Thesaurus Book in PDF, ePub and Kindle
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 601 |
| Release | : 2003-06-20 |
| Genre | : Business & Economics |
| ISBN | : 1135645493 |
Download The Global Public Relations Handbook Book in PDF, ePub and Kindle
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
| Author | : Debashish Munshi |
| Publisher | : |
| Total Pages | : 102 |
| Release | : 2020-10 |
| Genre | : Communication |
| ISBN | : 9780367338107 |
Download Public Relations and Sustainable Citizenship Book in PDF, ePub and Kindle
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations. It argues that public relations needs to situate itself in the larger context of citizenship, the values and ethics that inform it and the attitudes and behaviours that characterize it. Interlacing critical public relations with a theoretical fabric woven with strands of postcolonial histories, indigenous studies, feminist studies, and political theory, the book brings out the often-unseen processes of relationship building that nurtures solidarity among historically marginalized publics. The book is illustrated with global cases of public relations as sustainable citizenship in action across three core elements of the earth - air, water, and land. In each of the cases, readers can see how resistance movements, not necessarily aligned with any specific organization or interest group, are seeking to change the status quo of a world increasingly defined by exploitation, overconsumption, sectarianism, and faux nationalism. This challenging book will be of interest to students and scholars of not only public relations but also the broader social and management sciences who are interested in issues of environmental and social justice.
| Author | : David Guth |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2016-07 |
| Genre | : Public relations |
| ISBN | : 9780205897766 |
Download Public Relations Book in PDF, ePub and Kindle
This textbook provides an introduction to the dynamic, growing and honourable profession of public relations as it relates to the broader social context. Grounded in public relations theory and traditions, it contains lively anecdotes and is written in an informal style. A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text MySearchLab (at no additional cost): ValuePack ISBN-10: 0133775550 / ValuePack ISBN-13: 9780133775556
