Public Relations And The Power Of Creativity PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Public Relations And The Power Of Creativity PDF full book. Access full book title Public Relations And The Power Of Creativity.
Author | : Sarah Bowman |
Publisher | : Emerald Group Publishing |
Total Pages | : 256 |
Release | : 2018-10-04 |
Genre | : Business & Economics |
ISBN | : 1787692914 |
Download Public Relations and the Power of Creativity Book in PDF, ePub and Kindle
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Author | : Sarah Bowman |
Publisher | : Emerald Group Publishing |
Total Pages | : 250 |
Release | : 2018-10-04 |
Genre | : Business & Economics |
ISBN | : 1787692922 |
Download Public Relations and the Power of Creativity Book in PDF, ePub and Kindle
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Author | : Andy Green |
Publisher | : Kogan Page Publishers |
Total Pages | : 260 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780749448233 |
Download Creativity in Public Relations Book in PDF, ePub and Kindle
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Author | : |
Publisher | : |
Total Pages | : |
Release | : 2018 |
Genre | : |
ISBN | : 9781787693005 |
Download Public Relations and the Power of Creativity Book in PDF, ePub and Kindle
Author | : Elisenda Estanyol |
Publisher | : Taylor & Francis |
Total Pages | : 109 |
Release | : 2022-09-02 |
Genre | : Business & Economics |
ISBN | : 1000781917 |
Download Public Relations as a Creative Industry Book in PDF, ePub and Kindle
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
Author | : Karen Freberg |
Publisher | : SAGE Publications |
Total Pages | : 743 |
Release | : 2023-11-18 |
Genre | : Language Arts & Disciplines |
ISBN | : 1071878271 |
Download Discovering Public Relations Book in PDF, ePub and Kindle
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Author | : |
Publisher | : |
Total Pages | : 93 |
Release | : 2017 |
Genre | : |
ISBN | : |
Download EUPRERA 2017 Abstracts Book in PDF, ePub and Kindle
Author | : Clea Bourne |
Publisher | : Springer Nature |
Total Pages | : 244 |
Release | : 2022-09-29 |
Genre | : Language Arts & Disciplines |
ISBN | : 3031139569 |
Download Public Relations and the Digital Book in PDF, ePub and Kindle
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Author | : Bruce L. Smith |
Publisher | : |
Total Pages | : |
Release | : 2015-01-09 |
Genre | : Public relations |
ISBN | : 9781465266736 |
Download Engaging Public Relations Book in PDF, ePub and Kindle
Author | : Andy Green |
Publisher | : |
Total Pages | : 272 |
Release | : 2009 |
Genre | : |
ISBN | : |
Download Creativity in Public Relations, 4th Edition Book in PDF, ePub and Kindle
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.