Public Relations And Communication Management In Europe PDF Download
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| Author | : Betteke van Ruler |
| Publisher | : Walter de Gruyter |
| Total Pages | : 517 |
| Release | : 2008-08-22 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110197197 |
Download Public Relations and Communication Management in Europe Book in PDF, ePub and Kindle
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
| Author | : Ansgar Zerfaß |
| Publisher | : Springer |
| Total Pages | : 432 |
| Release | : 2008-05-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3531909185 |
Download Public Relations Research Book in PDF, ePub and Kindle
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
| Author | : Jon White |
| Publisher | : Addison-Wesley Longman |
| Total Pages | : 304 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : |
Download Strategic Communications Management Book in PDF, ePub and Kindle
Examples of the best practices.
| Author | : Giorgia Nesti |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 440 |
| Release | : 2010-01-08 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1443818771 |
Download Public Communication in the European Union Book in PDF, ePub and Kindle
This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 472 |
| Release | : 2013-06-07 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136159258 |
Download Public Relations and Communication Management Book in PDF, ePub and Kindle
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
| Author | : Elizabeth L. Toth |
| Publisher | : Routledge |
| Total Pages | : 656 |
| Release | : 2009-03-04 |
| Genre | : Business & Economics |
| ISBN | : 1135250693 |
Download The Future of Excellence in Public Relations and Communication Management Book in PDF, ePub and Kindle
The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 805 |
| Release | : 2009-01-13 |
| Genre | : Business & Economics |
| ISBN | : 1135845549 |
Download The Global Public Relations Handbook, Revised and Expanded Edition Book in PDF, ePub and Kindle
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 601 |
| Release | : 2003-06-20 |
| Genre | : Business & Economics |
| ISBN | : 1135645493 |
Download The Global Public Relations Handbook Book in PDF, ePub and Kindle
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
| Author | : Ansgar Zerfass |
| Publisher | : |
| Total Pages | : |
| Release | : 2007 |
| Genre | : |
| ISBN | : |
Download European Communication Monitor 2007 Book in PDF, ePub and Kindle
| Author | : Krishnamurthy Sriramesh |
| Publisher | : Routledge |
| Total Pages | : 298 |
| Release | : 2012-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1136514449 |
Download Culture and Public Relations Book in PDF, ePub and Kindle
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.
