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| Author | : Kristin Demetrious |
| Publisher | : Routledge |
| Total Pages | : 192 |
| Release | : 2013-03-05 |
| Genre | : Business & Economics |
| ISBN | : 1136154787 |
Download Public Relations, Activism, and Social Change Book in PDF, ePub and Kindle
Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that ‘PR’ was arrogant, unethical and politically offensive in ways that have severely weakened democratic process and its public standing and professional credibility. The book argues that change within the field of public relations is imminent and urgent—for us all. As the effects of climate change intensify, and are magnified by high carbon dioxide emitting industries, vigorous public debate is vital in the exploration of new ideas and action and if alternative futures are to be imagined. In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields. Lastly, she brings original new perspectives to understand current and emergent developments in activism and public relations brought about through the proliferation of Internet and digital cultures.
| Author | : Kate Fitch |
| Publisher | : Routledge |
| Total Pages | : 201 |
| Release | : 2020-10-29 |
| Genre | : Business & Economics |
| ISBN | : 1351788248 |
Download Popular Culture and Social Change Book in PDF, ePub and Kindle
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.
| Author | : Ana Adi |
| Publisher | : Routledge |
| Total Pages | : 300 |
| Release | : 2018-10-09 |
| Genre | : Business & Economics |
| ISBN | : 1351173588 |
Download Protest Public Relations Book in PDF, ePub and Kindle
Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.
| Author | : Kate Fitch |
| Publisher | : Routledge |
| Total Pages | : 146 |
| Release | : 2020-10-29 |
| Genre | : Business & Economics |
| ISBN | : 1351788256 |
Download Popular Culture and Social Change Book in PDF, ePub and Kindle
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.
| Author | : Charlotte Ryan |
| Publisher | : Routledge |
| Total Pages | : 274 |
| Release | : 2019-03-13 |
| Genre | : Political Science |
| ISBN | : 1351721658 |
Download Beyond Prime Time Activism Book in PDF, ePub and Kindle
In this accessible introduction to communication activism, organizer Karen Jeffreys and sociologist Charlotte Ryan draw on more than two decades of ongoing collaboration, using the Rhode Island Coalition for the Homeless (RICH) as a case study. The book examines a community with shared values, decision-making, and conflict resolution procedures, tracking its organizing strategy and matched communication plan. The authors first describe a communication campaign during the welfare reform battles (1990–1995) in which they began to practice communication activism. In ongoing work with two organizations over the next two decades, they distil a model of communication activism that draws directly from vibrant traditions of empowerment communication in U.S. social movements and movements from the Global South. Beyond Prime Time Activism provides students and researchers with an invaluable look at contemporary activism practices and with practical tools tried and tested in two decades of social movement engagement. This book is ideal for anyone participating in social change movements or studying how they navigate communication and media inequalities.
| Author | : Kristin Demetrious |
| Publisher | : Routledge |
| Total Pages | : 192 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 0415897068 |
Download Public Relations, Activism, and Social Change Book in PDF, ePub and Kindle
This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.
| Author | : Jennifer Earl |
| Publisher | : MIT Press |
| Total Pages | : 267 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 0262015102 |
Download Digitally Enabled Social Change Book in PDF, ePub and Kindle
Where we have been and where we are headed -- The look and feel of e-tactics and their Web sites -- Tacking action on the cheap: costs and participation -- Making action on the cheap: costs and organizing -- Being together versus working together : copresence in participation -- From power in numbers to power laws: copresence in organizing -- A new digital repertoire of contention?
| Author | : Derina R. Holtzhausen |
| Publisher | : Routledge |
| Total Pages | : 317 |
| Release | : 2013-06-17 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136740740 |
Download Public Relations As Activism Book in PDF, ePub and Kindle
This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism. The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.
| Author | : Jane Johnston |
| Publisher | : Routledge |
| Total Pages | : 226 |
| Release | : 2016-02-12 |
| Genre | : Business & Economics |
| ISBN | : 1317568850 |
Download Public Relations and the Public Interest Book in PDF, ePub and Kindle
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
| Author | : Christine Daymon |
| Publisher | : Routledge |
| Total Pages | : 296 |
| Release | : 2013-08-15 |
| Genre | : Business & Economics |
| ISBN | : 1136758569 |
Download Gender and Public Relations Book in PDF, ePub and Kindle
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).
