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| Author | : Claudia Parvanta |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 443 |
| Release | : 2011 |
| Genre | : Health & Fitness |
| ISBN | : 0763771155 |
Health Behavior, Education, & Promotion
| Author | : Claudia Parvanta |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 530 |
| Release | : 2017-03-22 |
| Genre | : Education |
| ISBN | : 128414674X |
Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.
| Author | : Muhiuddin Haider |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 492 |
| Release | : 2005 |
| Genre | : Communication |
| ISBN | : 9780763747763 |
Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.
| Author | : Renata Schiavo |
| Publisher | : John Wiley & Sons |
| Total Pages | : 326 |
| Release | : 2011-01-11 |
| Genre | : Medical |
| ISBN | : 1118040961 |
Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
| Author | : |
| Publisher | : DIANE Publishing |
| Total Pages | : 144 |
| Release | : 1992 |
| Genre | : Communication in medicine |
| ISBN | : 0788100807 |
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
| Author | : Nurit Guttman |
| Publisher | : SAGE |
| Total Pages | : 305 |
| Release | : 2000-04-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0761902600 |
The ethical dimensions of health communicators' interventions and campaigns are brought into question in this thought-provoking book. Examining the efforts to effect behavior change, the author questions how far health communication can and should go in changing people's values. The author broadens the current analysis of interventions and presents conceptual frameworks that help identify values and justifications that are embedded in health communication goals, strategies, and evaluation criteria. This critical approach helps explain how and why choices are made in design and implementation, and provides constructs and frameworks to examine them. It also widens the criteria for program evaluation and policymaking, and provides practitioners, planners, policy-makers, researchers, and students with practice-oriented questions.
| Author | : Institute of Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 96 |
| Release | : 2015-12-02 |
| Genre | : Medical |
| ISBN | : 0309368707 |
The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.
| Author | : Teresa L. Thompson |
| Publisher | : Routledge |
| Total Pages | : 691 |
| Release | : 2011-08-24 |
| Genre | : Business & Economics |
| ISBN | : 1136931678 |
The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research on the relationships between communicative processes and health/health care delivery. This second edition of the Handbook has been organized to reflect the goals of health communication: understanding to make informed decisions and to promote formal and informal systems of care linked to health and well-being. It emphasizes work in such areas as barriers to disclosure in family conversations and medical interactions, access to popular media and advertising, and individual searches online for information and support to guide decisions and behaviors with health consequences. This edition also adds an overview of methods used in health communication and the unique challenges facing health communication researchers applying traditional methods to efforts to gain reliable and valid evidence about the role of communication for health. It introduces the promise of translational research being conducted by health communication researchers from multiple disciplines to form transdisciplinary theories and teams to increase the well-being of not only humans but the systems of care within their nations. Arguably the most comprehensive scholarly resource available for study in this area, the Routledge Handbook of Health Communication serves an invaluable role and reference for students, researchers, and scholars doing work in health communication.
| Author | : Richard K. Thomas |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 211 |
| Release | : 2006-10-21 |
| Genre | : Medical |
| ISBN | : 0387261168 |
Designed as a textbook for classroom use Glossary and bibliograpy will be useful pedagogy
| Author | : Rafael Obregon |
| Publisher | : John Wiley & Sons |
| Total Pages | : 680 |
| Release | : 2012-03-12 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1118241908 |
International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
