Public Health Branding PDF Download
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| Author | : W Douglas Evans |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 321 |
| Release | : 2008-09-11 |
| Genre | : Business & Economics |
| ISBN | : 0199237131 |
Download Public Health Branding Book in PDF, ePub and Kindle
In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behavior. This book argues for the importance of public health branding as a critical strategy in changing population behaviors, allowing lasting health outcome benefits.
| Author | : Michael Siegel |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 633 |
| Release | : 2008-07-07 |
| Genre | : Medical |
| ISBN | : 1449664938 |
Download Marketing Public Health: Strategies to Promote Social Change Book in PDF, ePub and Kindle
Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.
| Author | : Jeff French |
| Publisher | : Oxford University Press |
| Total Pages | : 273 |
| Release | : 2017 |
| Genre | : Business & Economics |
| ISBN | : 0198717695 |
Download Social Marketing and Public Health Book in PDF, ePub and Kindle
The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
| Author | : Hong Cheng |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 451 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 0763757977 |
Download Social Marketing for Public Health Book in PDF, ePub and Kindle
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
| Author | : Amy Ziegenfuss |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 268 |
| Release | : 2000 |
| Genre | : Brand name products |
| ISBN | : 9780834211759 |
Download Branding Health Services Book in PDF, ePub and Kindle
Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.
| Author | : Myriam Sidibe |
| Publisher | : Routledge |
| Total Pages | : 297 |
| Release | : 2020-05-10 |
| Genre | : Business & Economics |
| ISBN | : 1000069230 |
Download Brands on a Mission Book in PDF, ePub and Kindle
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
| Author | : Elissa A. Resnick |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 401 |
| Release | : 2013 |
| Genre | : Public health |
| ISBN | : 1449645232 |
Download Marketing Public Health Book in PDF, ePub and Kindle
"Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website.
| Author | : Charlene Elliott |
| Publisher | : Springer Nature |
| Total Pages | : 350 |
| Release | : 2022-01-01 |
| Genre | : Social Science |
| ISBN | : 9811642907 |
Download Communication and Health Book in PDF, ePub and Kindle
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
| Author | : Hong Cheng |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 450 |
| Release | : 2009-11-24 |
| Genre | : Medical |
| ISBN | : 1449610080 |
Download Social Marketing for Public Health Book in PDF, ePub and Kindle
Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
| Author | : Emmanuel Tsekleves |
| Publisher | : Taylor & Francis |
| Total Pages | : 439 |
| Release | : 2017-05-18 |
| Genre | : Design |
| ISBN | : 1317152506 |
Download Design for Health Book in PDF, ePub and Kindle
One of the most complex global challenges is improving wellbeing and developing strategies for promoting health or preventing ‘illbeing’ of the population. The role of designers in indirectly supporting the promotion of healthy lifestyles or in their contribution to illbeing has emerged. This means designers now need to consider, both morally and ethically, how they can ensure that they ‘do no harm’ and that they might deliberately decide to promote healthy lifestyles and therefore prevent ill health. Design for Health illustrates the history of the development of design for health, the various design disciplines and domains to which design has contributed. Through 26 case studies presented in this book, the authors reveal a plethora of design research methodologies and research methods employed in design for health. The editors also present, following a thematic analysis of the book chapters, seven challenges and seven areas of opportunity that designers are called upon to address within the context of healthcare. Furthermore, five emergent trends in design in healthcare are presented and discussed. This book will be of interest to students of design as well as designers and those working to improve the quality of healthcare.
