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Protecting Your Company's Intellectual Property

Protecting Your Company's Intellectual Property
Author: Deborah E. BOUCHOUX
Publisher: AMACOM
Total Pages: 272
Release: 2006-02-16
Genre: Business & Economics
ISBN: 0814426115
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A company’s most valuable assets may not be physical. This book shows how to protect them without fences or security guards!You can’t touch it or feel it. Sometimes you can’t even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company’s Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks,copyrights, patents, and trade secrets. In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:Trademark and copyright application formsSample employment agreementsAn Internet usage policyTips on preventing unauthorized dissemination of information via the WebA guide for conducting an IP auditAnd much, much more.

Protecting Your Company's Intellectual Property

Protecting Your Company's Intellectual Property
Author: Deborah E. Bouchoux
Publisher: Amacom Books
Total Pages: 280
Release: 2001
Genre: Business & Economics
ISBN: 9780814406014
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This guide shows how to identify a company's protectable assets, initiate steps to protect those assets, and use them to generate additional income. Specific chapters cover selection, application, maintenance, and infringement for trademarks, copyright, and patents. Other topics include trade secrets, unfair competition, employee work products, internal processes, and the Internet. The book also contains model forms and documents, including trademark license agreements, application forms for trademarks, copyrights, and patents, sample noncomplete clauses, and intellectual asset audit forms. Bouchoux is an attorney specializing in intellectual property law. c. Book News Inc.

Intellectual Property Strategy

Intellectual Property Strategy
Author: John Palfrey
Publisher: MIT Press
Total Pages: 260
Release: 2011-10-07
Genre: Law
ISBN: 026229799X
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How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Intellectual Property on the Internet

Intellectual Property on the Internet
Author: World Intellectual Property Organization
Publisher: WIPO
Total Pages: 142
Release: 2002
Genre: Law
ISBN: 9280511432
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Report addresses the far-reaching impact that digital technologies-- the Internet in particular-- have had on intellectual property (IP) and the international IP system.

Intellectual Property: Patents, Trademarks, Copyrights and Trade Secrets

Intellectual Property: Patents, Trademarks, Copyrights and Trade Secrets
Author: Catherine Holland
Publisher: Entrepreneur Press
Total Pages: 0
Release: 2007-10-09
Genre: Business & Economics
ISBN: 9781599181479
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Protect Your Most Valuable Asset-Your IP Your company's intellectual property is its most important asset. If it's not properly protected, your ideas could be stolen, your products could be copied and you could lose your business. Safeguard your IP with this legal advice from the country's most well-respected IP law firm. Experts in patents, trademarks, copyrights and other protection methods reveal their professional strategies for protecting ideas and avoiding devastating lawsuits. Plus, the enclosed CD gets you started preparing your filings for the U.S. Patent and Trademark Office. Learn how to: Choose the best protection strategy for your business-patents, trademarks or copyrights-and prepare filings for each one Identify your IP and look for prior art Avoid unintentionally infringing on the IP rights of other companies and prevent costly litigation Steer clear of the most common IP traps Use nondisclosure agreements, employee agreements and other protective measures Implement patent strategies into your business plan as a revenue source or to gain a foothold in the market Ensure that your ideas are protected and promote your business' success with these valuable IP strategies. Sample documents include: USPTO Selected Patent Fee Schedule Declaration for Utility or Design Patent Application Form USPTO Trademark Search Form Madrid Protocol Schedule of Fees Term of Copyright Outline Form TX, for a Nondramatic Literary Work Form VA, for a Work of the Visual Arts Form SR, for a Sound Recording Form PA, for a Work of Performing Arts Form SE, for a Serial Copyright Fee Schedule For more than 30 years, Entrepreneur has provided the most trusted business advice available to business owners. Our legal guides continue that tradition by offering current and cost-effective legal advice so you can resolve the business and legal issues you face on a daily basis. We also help you identify when it's in your best interest to seek the personalized advice and services of a practicing lawyer.

Intellectual Property in the Food Technology Industry

Intellectual Property in the Food Technology Industry
Author: Ryan W. O’Donnell
Publisher: Springer Science & Business Media
Total Pages: 150
Release: 2008-12-16
Genre: Technology & Engineering
ISBN: 0387773894
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Considering the effort and funding devoted to a company's success, understanding Intellectual Property rights patents, trade secrets, trademarks, and licensing is essential. Establishing appropriate internal policies from the outset can prevent companies from learning a costly and painful lesson in the courtroom. With Intellectual Property in the Food Technology Industry, currently the only book of its kind focusing specifically on the food industry, one will learn what to consider throughout the various creative phases of a product's lifespan from initial research and development initiatives through post-production. Readers will have an understanding of the intellectual property protections afforded to U.S. corporations, methods to pro-actively reduce potential problems, and guidelines for future considerations to reduce legal spending, prevent IP theft, and allow for greater profitability from corporate innovation and inventiveness.

Harvesting Intangible Assets

Harvesting Intangible Assets
Author: Andrew J. Sherman
Publisher: AMACOM Div American Mgmt Assn
Total Pages: 289
Release: 2012
Genre: Business & Economics
ISBN: 0814416993
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Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers - or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.

The Handbook of European Intellectual Property Management

The Handbook of European Intellectual Property Management
Author: Adam Jolly
Publisher:
Total Pages: 0
Release: 2009
Genre: BUSINESS & ECONOMICS
ISBN: 9780749455910
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Produced in association with the European Patent Office, "The Handbook of European Intellectual Property Management" shows how enterprises can use the IP system within Europe to develop an effective commercial strategy, build a brand, and raise funds.

Global Dimensions of Intellectual Property Rights in Science and Technology

Global Dimensions of Intellectual Property Rights in Science and Technology
Author: National Research Council
Publisher: National Academies Press
Total Pages: 457
Release: 1993-02-01
Genre: Political Science
ISBN: 0309048338
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As technological developments multiply around the globeâ€"even as the patenting of human genes comes under serious discussionâ€"nations, companies, and researchers find themselves in conflict over intellectual property rights (IPRs). Now, an international group of experts presents the first multidisciplinary look at IPRs in an age of explosive growth in science and technology. This thought-provoking volume offers an update on current international IPR negotiations and includes case studies on software, computer chips, optoelectronics, and biotechnologyâ€"areas characterized by high development cost and easy reproducibility. The volume covers these and other issues: Modern economic theory as a basis for approaching international IPRs. U.S. intellectual property practices versus those in Japan, India, the European Community, and the developing and newly industrializing countries. Trends in science and technology and how they affect IPRs. Pros and cons of a uniform international IPRs regime versus a system reflecting national differences.

Brand Identity Essentials, Revised and Expanded

Brand Identity Essentials, Revised and Expanded
Author: Kevin Budelmann
Publisher: Rockport Publishers
Total Pages: 235
Release: 2019-04-16
Genre: Design
ISBN: 1631597094
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Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.