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| Author | : Roddy Mullin |
| Publisher | : |
| Total Pages | : 312 |
| Release | : 2018 |
| Genre | : Marketing |
| ISBN | : 9780815359951 |
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
| Author | : Maria Carlton |
| Publisher | : Maruki Books |
| Total Pages | : 103 |
| Release | : 2007-08-15 |
| Genre | : Free material |
| ISBN | : 0958282609 |
The Power of Promotional Products is all about how to include Promotionally printed gifts and business products as part of a marketing strategy that motivates prospects, rewards performance, and created targeted promotions with residual value. Packed with tips on how to select the best promotional products for your particular budget, brand, and marketing focus, how to differentiate between a successful give away or promotion, balancing budgets, quality and quantity and much more.
| Author | : Roddy Mullin |
| Publisher | : Routledge |
| Total Pages | : 261 |
| Release | : 2018-05-15 |
| Genre | : Business & Economics |
| ISBN | : 1351341251 |
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury’s, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.
| Author | : Susan Tyler Eastman |
| Publisher | : Taylor & Francis |
| Total Pages | : 352 |
| Release | : 2012-11-12 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1136024816 |
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
| Author | : Epure, Manuela |
| Publisher | : IGI Global |
| Total Pages | : 359 |
| Release | : 2018-09-28 |
| Genre | : Business & Economics |
| ISBN | : 1522557792 |
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
| Author | : Aeron Davis |
| Publisher | : Polity |
| Total Pages | : 262 |
| Release | : 2013-07-10 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0745639836 |
The Rise and Spread of Advertising, Public Relations, Marketing and Branding.
| Author | : Mike King |
| Publisher | : Hal Leonard Corporation |
| Total Pages | : 178 |
| Release | : 2009-08-01 |
| Genre | : Music |
| ISBN | : 1458429474 |
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
| Author | : Wayne Bottiger |
| Publisher | : Lulu.com |
| Total Pages | : 59 |
| Release | : 2019-07-22 |
| Genre | : Business & Economics |
| ISBN | : 0359805361 |
Finding the right way to approach your audience is vitally important to any promotional marketing plan. This book will show you how to set up you an effective and affordable promotional marketing plan of your own.
| Author | : Joanne S. Hawana |
| Publisher | : |
| Total Pages | : 185 |
| Release | : 2018 |
| Genre | : Advertising |
| ISBN | : |
Promotion of FDA-Regulated Medical Products is the update of the 2013 publication, FDA requirements for prescription drug promotion, by John Driscoll.
| Author | : George Edward Belch |
| Publisher | : McGraw-Hill/Irwin |
| Total Pages | : 840 |
| Release | : 1995 |
| Genre | : Business & Economics |
| ISBN | : 9780256136968 |
