Promotional Management PDF Download
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Author | : John R. Rossiter |
Publisher | : |
Total Pages | : 640 |
Release | : 1998 |
Genre | : Advertising |
ISBN | : 9780071155144 |
Download Advertising Communications and Promotion Management Book in PDF, ePub and Kindle
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Author | : Robert J. Eng |
Publisher | : Prentice Hall |
Total Pages | : 324 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
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Author | : John J. Burnett |
Publisher | : |
Total Pages | : 648 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
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Author | : Marian N. Ruderman |
Publisher | : |
Total Pages | : 68 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
Download The Realities of Management Promotion Book in PDF, ePub and Kindle
Promotions are among the most significant rewards a manager can receive. They are also important events for an organization. Yet little is known about what goes into the actual promotion decision. This report documents a study of how the promotion decisions of senior-level employees in three Fortune 500 companies were actually made. A clearer picture is gained through interviews with those involved in the process and through access to performance appraisals and succession-planning documents.
Author | : Dewan & Sudarshan |
Publisher | : Discovery Publishing House |
Total Pages | : 354 |
Release | : 1996 |
Genre | : |
ISBN | : 9788171413645 |
Download Promotion Management Book in PDF, ePub and Kindle
Contents: Promotion Introduction, Sales Promotion, Multinational Sales Management and Foreign Sales Promotion, Promotion and Distribution Strategy, The Market Target and Promotion Appeal, Promotion and the Communication Process, Promotion Objectives, Promotion and Marketing, International Channels of Distribution, The Role of Promotion in the Future.
Author | : Richard L. Irwin |
Publisher | : Human Kinetics |
Total Pages | : 356 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 9780736064774 |
Download Sport Promotion and Sales Management Book in PDF, ePub and Kindle
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Author | : John A. Quelch |
Publisher | : |
Total Pages | : 376 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : |
Download Sales Promotion Management Book in PDF, ePub and Kindle
Author | : Terence A. Shimp |
Publisher | : |
Total Pages | : 732 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : 9780030767487 |
Download Promotion Management & Marketing Communications Book in PDF, ePub and Kindle
Author | : Norman A. P. Govoni |
Publisher | : Prentice Hall |
Total Pages | : 578 |
Release | : 1986-01-01 |
Genre | : Marketing |
ISBN | : 9780137312580 |
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Author | : Gwyneth Moore |
Publisher | : A&C Black |
Total Pages | : 186 |
Release | : 2012-11-01 |
Genre | : Business & Economics |
ISBN | : 2940411875 |
Download Basics Fashion Management 02: Fashion Promotion Book in PDF, ePub and Kindle
Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.