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Progress in Communication Sciences

Progress in Communication Sciences
Author: Melvin J. Voigt
Publisher: Praeger
Total Pages: 328
Release: 1999-09
Genre: Language Arts & Disciplines
ISBN: 9780893913922
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Progress in Communication Sciences

Progress in Communication Sciences
Author: George Barnett
Publisher: Praeger
Total Pages: 0
Release: 1997-09-29
Genre: Business & Economics
ISBN: 1567502776
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This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.