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| Author | : Matthew J. Robinson |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 512 |
| Release | : 2001 |
| Genre | : Sports administration |
| ISBN | : 9780834217966 |
The sports field is becoming increasingly complex and multifaceted, and sports are big business. This is the most comprehensive career sports book available, and a valuable reference for professors and students alike.
| Author | : Shelly Field |
| Publisher | : Infobase Publishing |
| Total Pages | : 401 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 1438129750 |
Whether you want to be a professional athlete or manage a sports store, the sports industry offers diverse opportunities in a variety of areas. Learn about more than 80 jobs in this thriving industry.
| Author | : Brenda G. Pitts |
| Publisher | : Routledge |
| Total Pages | : 262 |
| Release | : 2020-10-11 |
| Genre | : Sports & Recreation |
| ISBN | : 1000203255 |
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
| Author | : Paul M. Pedersen |
| Publisher | : Human Kinetics |
| Total Pages | : 544 |
| Release | : 2018-11-07 |
| Genre | : Business & Economics |
| ISBN | : 1492588679 |
Contemporary Sport Management returns with a new edition that makes this popular introductory text stronger and more applicable than ever for students who plan to enter, or are considering entering, the field of sport management. The sixth edition of Contemporary Sport Management offers the knowledge of 58 highly acclaimed contributors, 25 of them new to this work. Together, they present a wide array of cultural and educational backgrounds, offer a complete and contemporary overview of the field, and represent the diversity that is noteworthy of this profession. This latest edition offers much new and updated material: A new chapter on analytics in the sport industry New and updated international sidebars for each of the book’s 21 chapters, with accompanying questions in the web study guide New professional profiles showcasing the diversity in the field Streamlined chapters on sport management history and sociological aspects of sport management, emphasizing the issues most relevant to today’s sports managers Updated sidebars and learning features, including Historical Moment sections, chapter objectives, key terms, social media sidebars, sections on applied practice and critical thinking, and more In addition, Contemporary Sport Management offers an array of student and instructor ancillaries: A revamped web study guide that contains over 200 activities, presented through recurring features such as Day in the Life, Job Opportunities, and Learning in Action An instructor guide that houses a sample syllabus, instruction on how to use the web study guide, a section on promoting critical thinking in sport management, lecture outlines, chapter summaries, and case studies from the journal Case Studies in Sport Management to help students apply the content to real-world situations A test package and chapter quizzes that combine to offer 850 questions, in true/false, fill-in-the-blank, short answer, and multiple choice formats A presentation package of 350 slides covering the key points of each chapter, as well as an image bank of the art, tables, and content photos from the book This new edition addresses each of the common professional component topical areas that COSMA (the Commission on Sport Management Accreditation) considers essential for professional preparation: sport management foundations, functions, environment, experiential learning, and career development. Contemporary Sport Management is organized into four parts. Part I provides an overview of the field and the important leadership concepts associated with it. Part II details the major settings in which many sport management positions are carried out. In part III, readers learn about the key functional areas of sport management, including sport marketing, sport consumer behavior, sport communication, sport facility and event management, and more. And in part IV, readers examine current sport management issues, including how sport management interfaces with law, sociology, globalization, analytics, and research. Every chapter includes a section or vignette on international aspects of the field and ethics in sport management. This text particularly focuses on the ability to make principled, ethical decisions and on the ability to think critically. These two issues, of critical importance to sport managers, are examined and analyzed in detail in this book. Contemporary Sport Management, Sixth Edition, will broaden students’ understanding of sport management issues, including international issues and cultures, as it introduces them to all the aspects of the field they need to know as they prepare to enter the profession. With its up-to-date revisions and new inclusions, its internationally renowned stable of contributors, and its array of pedagogical aids, this latest edition of Contemporary Sport Management maintains its reputation as the groundbreaking and authoritative introductory text in the field.
| Author | : Glenn M. Wong |
| Publisher | : Jones & Bartlett Publishers |
| Total Pages | : 609 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 1449602037 |
"Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
| Author | : G. Clayton Stoldt |
| Publisher | : Human Kinetics |
| Total Pages | : 615 |
| Release | : 2012-02-14 |
| Genre | : Business & Economics |
| ISBN | : 1492583103 |
Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition: • Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter. • Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations. • New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment. • A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions. In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion. Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations. With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.
| Author | : Paul M. Pedersen |
| Publisher | : Human Kinetics |
| Total Pages | : 434 |
| Release | : 2024-04-29 |
| Genre | : Business & Economics |
| ISBN | : 1718221479 |
"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
| Author | : Mary Beth Allen |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 306 |
| Release | : 2005-03-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0313068577 |
For reference librarians and researchers seeking information on sports and fitness, this guide is an important first stop. For collection development specialists, it is an invaluable selection guide. Allen describes and evaluates over 1,000 information sources on the complete spectrum of sports: from basketball, football, and hockey to figure skating, table tennis, and weight training. Focusing on English-language works published between 1990 and the present, the guide thoroughly covers traditional reference sources, such as encyclopedias and bibliographies, along with instructional sources in print formats, online databases, and Web sites. To enable users in search of information on specific sports or fitness activities, chapters are organized thematically, according to broad- type aquatic sports, nautical sports, precision and accuracy, racket sports, ice and snow sports, ball sports, cycling, and so on, with subcategories for such individual sports as soccer, golf, and yoga. Within these categories, works are further organized by type: reference, instructional, and Web sites.
| Author | : Robert E. Baker |
| Publisher | : Human Kinetics |
| Total Pages | : 266 |
| Release | : 2013-02-04 |
| Genre | : Business & Economics |
| ISBN | : 1492581399 |
Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport. Written by an author team with experience in both the academic world and sport industry, Fundamentals of Sport Management combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. The various chapters in the text cover everything from managerial principles and sport policy to marketing, economics, and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research, and career opportunities. Throughout the text, unique learning features keep readers engaged with the content and focused on key information: • Chapter objectives and opening scenarios introduce important concepts in each chapter. • Management Insights explain the background of relevant sport management issues. • Quick Facts highlight surprising facts about sport management. • International Application sidebars detail the global significance of and global applications for sport busines• Success •Story segments profile individuals working in sport management. • Quotes offer meaningful insights from experts in the field. • The Short of It sections present summaries at the end of each chapter. Appendixes include a list of online and print resources for further study as well as tips on applying the principles of sport management to various positions in the sport industry. These features and resources will help build enthusiasm among readers and open their eyes to the opportunities in the field. Concise, informative, and practical, Fundamentals of Sport Management addresses the academic foundations of the field for a broad audience while providing real-world examples of sport management. This resource is ideal for those engaging in the field of study for the first time (such as high school and undergraduate students) or those seeking an overview of the career options available in sport management (such as professionals exploring a career change). For practitioners, Fundamentals of Sport Management makes a quick reference for basic information on a range of areas in sport management. This text is part of Human Kinetics’ Fundamentals of Sport and Exercise Science series. The series helps students and professionals understand the basic topics, goals, and applications of the many subdisciplines in kinesiology. This and other books in the series provide a solid grounding that readers can use as a jumping-off point for further study.
| Author | : Paul M. Pedersen |
| Publisher | : Human Kinetics |
| Total Pages | : 424 |
| Release | : 2016-10-04 |
| Genre | : Business & Economics |
| ISBN | : 1492586102 |
Strategic Sport Communication, Second Edition, explores the sport industry’s exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry’s leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: • A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. • Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. • “Sport Communication at Work” sidebars and “Profile of a Sport Communicator” features apply topics and theoretical concepts to real-world situations. • Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. • An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.
