Product Packaging As Tool To Demand A Price Premium Does Packaging Enhance Consumers Value Perception To Justify A Price Premium PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Product Packaging As Tool To Demand A Price Premium Does Packaging Enhance Consumers Value Perception To Justify A Price Premium PDF full book. Access full book title Product Packaging As Tool To Demand A Price Premium Does Packaging Enhance Consumers Value Perception To Justify A Price Premium.
Author | : Christoph Breetz |
Publisher | : diplom.de |
Total Pages | : 60 |
Release | : 2014-03-01 |
Genre | : Business & Economics |
ISBN | : 3954897326 |
Download Product packaging as tool to demand a price premium: Does packaging enhance consumers‘ value perception to justify a price premium Book in PDF, ePub and Kindle
This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.
Author | : Christoph Breetz |
Publisher | : Anchor Academic Publishing (aap_verlag) |
Total Pages | : 65 |
Release | : 2014-03 |
Genre | : Business & Economics |
ISBN | : 3954892324 |
Download Product Packaging as Tool to Demand a Price Premium: Does Packaging Enhance Consumers‘ Value Perception to Justify a Price Premium Book in PDF, ePub and Kindle
This study addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also by retailer brands, especially to enable growth outside the value tier. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price.
Author | : Christoph Breetz |
Publisher | : GRIN Verlag |
Total Pages | : 82 |
Release | : 2014-01-10 |
Genre | : Business & Economics |
ISBN | : 3656570728 |
Download The impact of product packaging on consumers’ value perception Book in PDF, ePub and Kindle
Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, Durham University (Durham University Business School), course: MBA, language: English, abstract: This dissertation addresses the question of the impact of packaging to demand a price premium leveraging the example of retailer brand premium products in the food segment in Germany. Product tiering is a pricing structure that is commonly used by producers, in which consumers are segmented by willingness to pay for specific (added) product benefits. This is a way of maximizing utility for both consumers and producers, and is commonly already leveraged by producers of branded products, but lately also retailer brands, especially to enable growth outside the value tier. The role or packaging in the current literature is described as being a key influencer in the purchase decision making process, especially in-store. This research uses a survey across grocery purchase decision makers in Germany to identify the relationship of packaging and willingness to pay across a sample of retailer brand Tier 1, Tier 2 and Tier 3 products as well as a branded product in four different grocery categories (ham, cheese, jam and ice cream). Additionally five demographic factors such as e.g. age are collected. The intent is to answer whether i) packaging currently justifies the premium price of retailer brand tier 1 products compared to other product tiers, ii) packaging justifies the tier 1 retailer brand price premium, and iii) demographics influence the willingness to pay a premium price. Overall results indicate that the difference in packaging appeal can explain up to 35% of the willingness to pay for a retailer brand tier 1 product. However, results differ by grocery category and can’t be easily generalized to the entire food segment, driven by the difference in perceived risk by the consumer. With regards to packaging as sole justification for the price the consumer is willing to pay for the retailer brand tier 1 product the research has not shown any meaningful correlation. Whilst some demographics such as the shopper profile, especially what is defined a loyal shopper in this research, household size, net income or age show a high association with a higher willingness to pay, this yet again can’t be generalized across all categories. Only the loyal shopper profile was common across most categories for a general higher willingness to pay.
Author | : Huda Khan |
Publisher | : Taylor & Francis |
Total Pages | : 141 |
Release | : 2022-08-18 |
Genre | : Design |
ISBN | : 1000637689 |
Download Consumer Packaging Strategy Book in PDF, ePub and Kindle
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Author | : Jim Peters |
Publisher | : DEStech Publications, Inc |
Total Pages | : 217 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 1605950874 |
Download Creating Value Through Packaging Book in PDF, ePub and Kindle
This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book's practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make.The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales.
Author | : Musso, Fabio |
Publisher | : IGI Global |
Total Pages | : 571 |
Release | : 2019-10-11 |
Genre | : Business & Economics |
ISBN | : 1799814130 |
Download Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences Book in PDF, ePub and Kindle
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Author | : Dr. N. Thilaka |
Publisher | : |
Total Pages | : 0 |
Release | : 2020 |
Genre | : |
ISBN | : |
Download Decoding Visual Perception and Product Packaging for Enhanced Purchase Behaviour Book in PDF, ePub and Kindle
Product packaging is an integral part of marketing as it is the end product that every consumer gets to experience. There are a lot of factors associated with packaging a product that attracts the human eye, which leads to a purchase decision. The expectations, every consumer has from a product is personal and vary based on the involvement he/she puts behind purchasing it. Packaging has helped brands to evolve in the field of sustainability and thereby build a brand image for themselves.(Wu, 2014). The aim of this study is to understand and explore the relationship between Product Packaging and Consumer Buying Behaviour and to understand whether the statement that packaging plays an important role in a consumer's preference and perception towards a brand is true. The approach of the study is to align to understanding human behaviour, preferences, choices, opinions, themes and motivations. For this purpose a bias free, open-ended technique to understand people preferences when it comes to packaging and the research is framed based upon the consumer behaviour theories which are the Cognitive Dissonance theory and the FCB grid model. Using a qualitative dimension and applying in-depth interview methods to analyse the preferences of a diverse demographic individually and get better understanding using convenient sampling techniques.
Author | : Bill Stewart |
Publisher | : CRC Press |
Total Pages | : 230 |
Release | : 1995 |
Genre | : Business & Economics |
ISBN | : 9781858020990 |
Download Packaging as an Effective Marketing Tool Book in PDF, ePub and Kindle
Traditionally, packaging has been the responsibility of specialist designers and suppliers. And ensuring cost effective packaging has been left to production, purchasing and packaging engineering departments. The importance of brand values in packaging is now recognized. With the dominance of self-service outlets the pack is the "silent salesman." Its effective use is vital to a successful marketing strategy. Whether you are working on an existing or new product, or venturing into new markets, packaging is a critical consideration. It will enable you to direct the focus of packaging design to improve design and cut costs. Guidelines are contained for you to achieve the optimum balance between packaging costs and sales performance. You will be shown how to think through the options prior to and during design work as well as how to maximize your own vital contribution.
Author | : |
Publisher | : |
Total Pages | : 56 |
Release | : 1971-09 |
Genre | : |
ISBN | : |
Download Bulletin of the Atomic Scientists Book in PDF, ePub and Kindle
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Author | : Michael John Baker |
Publisher | : Routledge |
Total Pages | : 684 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 0750685662 |
Download The Marketing Book Book in PDF, ePub and Kindle
Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.