Product Launch 360 PDF Download

A comprehensive book on the launching of Product or Services by an Entrepreneur/Companies/Organizations. The book outlines the various factors involved in the launch of a Product and the necessity to pay attention to each of them. The author through his extensive experience in various Corporates have highlighted variety of issues to be borne in mind and handle the same in a planned manner, so that there is no surprises which hampers the product launch. The various facets of the product launch starting from conceiving the product, taxability, cost, MRP, sourcing, IPR, Licensing, Storing, Selling, Marketing and so on. It guides not only the first generation entrepreneurs in the launch of the product and avoid possible pitfalls in the product journey. Introduction of product in the market is being done by established organizations which has huge capital and existence. Through various dimensions an attempt has been made to attract new entrepreneurs in the entire globe, clearly highlighting what is the route map in embarking upon a successful product launch journey. Any new first generation entrepreneur, Students and Faculty of Business Schools, Managers, Heads, Decision Makers, CEOs, Directors, Managing Directors who want to have a 360 degree view on the launch of a product will find this book very useful since the same is written in a simple form. The risk mitigation processes are also high lighted in relevant chapters on how to handle risks in a product launch. This book is written holistically but yet focusses on the important areas of compliance. Any one who want to get into a product launch across the globe will find the book very useful in drawing a detailed checklist for better management and control. There is no other comprehensive book of this type available in the market to guide the entrepreneurs and this book really attempts to give them their route map and pass through the journey of product launch comfortably without any hitch. The book is dividing into various chapters and each chapter focusses on different aspect of a product launch which will really help. A product launch requires a thorough focussed approach and this will be possible on the factors discussed in the book. Even while pricing of the product various cost components that needs to considered for determination of the MRP and the profit margins have also been discussed. The book also brings out the various outsourcing models and the need to choose the right one. This book is a must for all involved in Trade, Business, Industry, Commerce and the Business Schools spread through out the world. This will be an essential tool kit for them to know the nuances of product launch and be prepared to take on the arduous task in identifying themselves as task force in the product launch. If the directions mentioned in the book is followed then we may be sure that the product launch will be successful. The book also states that the product must not violate the Intellectual Property Rights of such owners and care to be taken to comply with all norms/rules/regulations in the successful launch. Thus this book is a welcome move for all who want to foray into the business of launching a product in the market and achieve commercial success.