Product Development For Distant Target Groups PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Product Development For Distant Target Groups PDF full book. Access full book title Product Development For Distant Target Groups.
Author | : Malte Marwede |
Publisher | : Springer |
Total Pages | : 244 |
Release | : 2017-05-03 |
Genre | : Business & Economics |
ISBN | : 365818325X |
Download Product Development for Distant Target Groups Book in PDF, ePub and Kindle
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Author | : Malte Marwede |
Publisher | : Springer Gabler |
Total Pages | : 244 |
Release | : 2017-05-10 |
Genre | : Business & Economics |
ISBN | : 9783658183240 |
Download Product Development for Distant Target Groups Book in PDF, ePub and Kindle
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Author | : Pavlát, Vladislav |
Publisher | : IGI Global |
Total Pages | : 325 |
Release | : 2023-10-16 |
Genre | : Political Science |
ISBN | : 1799886719 |
Download Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science Book in PDF, ePub and Kindle
With the world becoming increasingly interconnected and complex, traditional means are no longer sufficient to address complex global issues. Scholars often struggle to navigate the intricate web of interdisciplinary research and theory. This gap in understanding leaves many academics feeling adrift in their pursuit of knowledge, unable to harness the full potential of interdisciplinary collaboration. Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science offers a comprehensive and up-to-date solution to the obstacles of interdisciplinarity. It meticulously analyzes the theory and methodology of interdisciplinarity as it exists in the most relevant literature, and through a detailed examination of four vital disciplines in the applied economy, it compares and contrasts the dynamics of globalization and its reflections within these fields. Furthermore, it uncovers the hidden infrastructures supporting these disciplines and offers practical insights into applying this knowledge in research and practice. This book is an indispensable resource for scholars and educators across diverse disciplines, empowering them to embrace interdisciplinarity with confidence.
Author | : Alexander Sänn |
Publisher | : Springer |
Total Pages | : 235 |
Release | : 2017-02-18 |
Genre | : Science |
ISBN | : 3658172630 |
Download The Preference-Driven Lead User Method for New Product Development Book in PDF, ePub and Kindle
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’ acceptance, and evaluates this input against pre-defined criteria such as feasibility and existing patents for further concept generation. In sum, the new method addresses common innovation barriers and helps to reduce management uncertainties. This book provides further insights to the use of lead users as innovation sources in three major industries. The author extends the methodological toolbox with practical implications and contributes to the highly discussed topic in innovation management.
Author | : Alain Verbeke |
Publisher | : Emerald Group Publishing |
Total Pages | : 568 |
Release | : 2017-11-30 |
Genre | : Business & Economics |
ISBN | : 1787437183 |
Download Distance in International Business Book in PDF, ePub and Kindle
The twelfth volume in the Progress in International Business Research series presents extensive accounts of the contemporary scientific debate on how to assess the impacts of distance, both negative and positive ones, on the conduct of international business.
Author | : Thomas M. Duffy |
Publisher | : Routledge |
Total Pages | : 476 |
Release | : 2003-12-08 |
Genre | : Education |
ISBN | : 1135623937 |
Download Learner-Centered Theory and Practice in Distance Education Book in PDF, ePub and Kindle
Learner-Centered Theory and Practice in Distance Education: Cases From Higher Education brings the voice of the learning sciences to the study and design of distance learning. The contributors examine critical issues in the design of theoretically and pedagogically based distance education programs. Eight distance education programs are described in enough detail to allow readers with different interests to understand the pedagogical approaches and the implications of implementing those approaches. Issues of theory, pedagogy, design, assessment, communities of practice, collaboration, and faculty development are discussed. Each section of the book includes: *a primary chapter written by an author or authors involved with a distance education program that reflects learner-centered principles; *a formal reaction to the chapter by a specialist from the learning sciences, educational evaluation and policy, administration, or the corporate sector with expertise in issues of distance learning; and *an edited transcript of the authors' discussion of the primary chapter held at a symposium at the Asilomar Conference Center. A final "summing up" section offers two perspectives--from leading scholars outside the fields of instructional design, evaluation, and the learning sciences--on the approaches and thinking reflected in the rest of the book. This book is essential for researchers, as well as all those engaged in delivering, supporting, or administrating distance education programs at the post-secondary level. The descriptions, strategies, and principles will inform the design of continuing education, as well as degree-based education and corporate education and training, and distance education programs for adults.
Author | : Howard R. Moskowitz |
Publisher | : John Wiley & Sons |
Total Pages | : 370 |
Release | : 2008-02-28 |
Genre | : Technology & Engineering |
ISBN | : 0470276444 |
Download Sensory and Consumer Research in Food Product Design and Development Book in PDF, ePub and Kindle
The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.
Author | : Sarwar Beg |
Publisher | : Springer Nature |
Total Pages | : 190 |
Release | : 2021-01-22 |
Genre | : Medical |
ISBN | : 9813343516 |
Download Design of Experiments for Pharmaceutical Product Development Book in PDF, ePub and Kindle
This book volume provides complete and updated information on the applications of Design of Experiments (DoE) and related multivariate techniques at various stages of pharmaceutical product development. It discusses the applications of experimental designs that shall include oral, topical, transdermal, injectables preparations, and beyond for nanopharmaceutical product development, leading to dedicated case studies on various pharmaceutical experiments through illustrations, art-works, tables and figures. This book is a valuable guide for all academic and industrial researchers, pharmaceutical and biomedical scientists, undergraduate and postgraduate research scholars, pharmacists, biostatisticians, biotechnologists, formulations and process engineers, regulatory affairs and quality assurance personnel.
Author | : Insung Jung |
Publisher | : Routledge |
Total Pages | : 254 |
Release | : 2012-04-05 |
Genre | : Education |
ISBN | : 1136849858 |
Download Quality Assurance and Accreditation in Distance Education and e-Learning Book in PDF, ePub and Kindle
Quality assurance (QA) in open and distance learning (ODL) can be a contentious issue. Some argue that it should be judged by the same criteria and methods as face-to-face education, while others claim that it is so different in its organization, enrolments and operations that conventional QA mechanisms cannot apply. Some advocate the use of specific guidelines and standards for e-learning; others believe that, regardless of the technology, the basic principles of quality teaching and learning should apply. Providers who have enjoyed freedom from external scrutiny may resist attempts at external regulation and auditing and look upon QA as yet another imposition of corporatization and bureaucracy on education. Others see it as a means of establishing a culture of quality, self-reflection and self-improvement. There is little research-based literature to guide policy-makers, managers and practitioners in applying QA in education and training to ensure the right balance is found between accountability and autonomy, as well as assuring quality for the time and costs involved. In this respect, Quality Assurance and Accreditation in Distance Education and e-Learning is a book that is long overdue. It explains what is involved in QA and accreditation in education. It describes and analyzes applications of these practices in open, distance, dual-mode and conventional universities throughout Europe, North America, Africa, and the Asia-Pacific, looking at open schooling, e-learning in conventional schools, non-formal adult and community education, and corporate and small-to-medium enterprises. Quality Assurance and Accreditation in Distance Education and e-Learning is edited and authored by experts with extensive international experience in ODL, e-learning and QA who give careful consideration to the possibilities and challenges involved. The book will be an invaluable guide for all policy-makers, managers, practitioners and researchers in the field.
Author | : Kate Philip |
Publisher | : Boydell & Brewer |
Total Pages | : 240 |
Release | : 2018 |
Genre | : Business & Economics |
ISBN | : 1847011764 |
Download Markets on the Margins Book in PDF, ePub and Kindle
Examines more than a decade of enterprise development strategies in marginal economic contexts in South Africa's mining communities and shows how this might impact on development strategies.