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| Author | : Mark B. Vandenbosch |
| Publisher | : London : Western Business School, University of Western Ontario |
| Total Pages | : 44 |
| Release | : 1992 |
| Genre | : Competition |
| ISBN | : 9780771414244 |
| Author | : Dominique Olie Lauga |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : |
| ISBN | : |
We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition through product positioning, their differentiation strategies critically depend on how costly it is to provide higher quality. When the cost of providing quality is not too high, firms use only one attribute to differentiate their products: they maximally differentiate on one dimension and minimally differentiate on the other dimension (a Max-Min equilibrium). Furthermore, they always differentiate along the dimension with the greater attribute range. As for the dimension with the smaller range and along which they agglomerate, both firms either choose the highest quality level or the lowest quality level possible, depending on whether the marginal costs of quality provision are low or intermediate, respectively. However, for larger quality provision costs, firms exploit both dimensions to differentiate their products. In particular, we characterize a maximal differentiation equilibrium in which one firm chooses the highest quality level on both attributes, while its rival offers the lowest quality level on both attributes (a Max-Max equilibrium). We discuss the managerial implications of our findings and explain how they enrich and qualify previous results reported in the literature on two-dimensional differentiation models.
| Author | : Mohammad Zia |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : |
| ISBN | : |
Many products have different attributes which appeal to the different segments of the market. We investigate how firms should position their products in a multi-attribute product market where consumers are heterogeneous in (1) the product attributes that they care about, and (2) their willingness to pay for product quality. We develop a duopoly model where each firm offers a product which has three attributes. There are two customer segments in the market; each segment values only two attributes of the product but not the third one. We assume that customers are heterogeneous in their willingness to pay for the quality of product attributes. In a two-stage model, where firms first simultaneously set the level of product attributes and then price the product, we find four types of positioning equilibrium, all of which are of Min-Max kind. If the range of common attribute (the attribute that both customer segments appreciate) is high enough, firm only differentiate in this attribute and agglomerate on unique attributes (the attributes that only one segment appreciate). If the range of common attribute is low enough, firms differentiate only on unique attributes. The differentiation is never enough on only one of the unique attributes, and is never necessary on all three attributes. Our results have managerial implication for segmentation, targeting and positioning in a competitive market.
| Author | : Sulin Ba |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2014 |
| Genre | : |
| ISBN | : |
The Internet has changed the nature of doing business as well as the nature of competition in many industries. The number of online transactions has seen a steady increase as more consumers turn to online retailing (e-tailing) for a wide range of product choices and shopping convenience. Yet, despite the availability of online comparison shopping sites and the ease of finding alternative e-tailers for a given product, the persistent and substantial price dispersion has not been fully understood. In this paper, we view the online purchase of a product as a bundle of utilities consisting of the satisfaction with the product itself, the service received from the purchase experience, as well as the assurance and trust associated with the e-tailer's brand recognition. E-tailers, accordingly, can differentiate themselves in the service, brand recognition, and price dimensions. We extend the two dimensional competitive model to three dimensions in which e-tailers sequentially decide on a recognition level, then a service quality, and finally compete on price. We solve the model analytically and obtain closed-form equilibrium solutions. By explicitly incorporating differentiation costs, we show the existence of previously unknown equilibria, among which an asymmetric Max-Max equilibrium that is frequently observed in practice. In addition, the e-tailer's optimal competitive strategy is determined by the structure of the differentiation costs.
| Author | : John Beath |
| Publisher | : Cambridge University Press |
| Total Pages | : 220 |
| Release | : 1991-02-22 |
| Genre | : Business & Economics |
| ISBN | : 9780521335522 |
There are few industries in modern market economies that do not manufacture differentiated products. This book provides a systematic explanation and analysis of the widespread prevalence of this important category of products. The authors concentrate on models in which product selection is endogenous. In the first four chapters they consider models that try to predict the level of product differentiation that would emerge in situations of market equilibrium. These market equilibria with differentiated products are characterised and then compared with social welfare optima. Particular attention is paid to the distinction between horizontal and vertical differentiation as well as to the related issues of product quality and durability. This book brings together the most important theoretical contributions to these topics in a succinct and coherent manner. One of its major strengths is the way in which it carefully sets out the basic intuition behind the formal results. It will be useful to advanced undergraduate and graduate students taking courses in industrial economics and microeconomic theory.
| Author | : Kalyan Chatterjee |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 407 |
| Release | : 2013-06-26 |
| Genre | : Business & Economics |
| ISBN | : 1461470951 |
Game theory has been applied to a growing list of practical problems, from antitrust analysis to monetary policy; from the design of auction institutions to the structuring of incentives within firms; from patent races to dispute resolution. The purpose of Game Theory and Business Applications is to show how game theory can be used to model and analyze business decisions. The contents of this revised edition contain a wide variety of business functions – from accounting to operations, from marketing to strategy to organizational design. In addition, specific application areas include market competition, law and economics, bargaining and dispute resolution, and competitive bidding. All of these applications involve competitive decision settings, specifically situations where a number of economic agents in pursuit of their own self-interests and in accordance with the institutional “rules of the game” take actions that together affect all of their fortunes. As this volume demonstrates, game theory provides a compelling guide for analyzing business decisions and strategies.
| Author | : Victor A. Ginsburgh |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2004 |
| Genre | : |
| ISBN | : |
In this paper we consider a model of oligopolistic competition where firms make a two-dimensional product line decision. They choose a location in style space, thus inducing horizontal differentiation, and produce different qualities (a product line) of a given good (vertical differentiation), consumed by a population of customers who differ in their income and preference for style. We prove the existence of a non-cooperative equilibrium and show that, as the degree of competition increases, prices approach marginal cost. The approach is used to show that European car producers seem indeed to use product lines to discriminate across EU countries.
| Author | : Simon P. Anderson |
| Publisher | : MIT Press |
| Total Pages | : 454 |
| Release | : 1992 |
| Genre | : Business & Economics |
| ISBN | : 9780262011280 |
"The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product differentiation models in the literature. By introducing extra dimensions of product heterogeneity, the framework also provides richer models of firm location and product selection."--BOOK JACKET.
| Author | : Cornelius T. Leondes |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 2041 |
| Release | : 2010-04-28 |
| Genre | : Computers |
| ISBN | : 1402078293 |
This five-volume set clearly manifests the great significance of these key technologies for the new economies of the new millennium. The discussions provide a wealth of practical ideas intended to foster innovation in thought and, consequently, in the further development of technology. Together, they comprise a significant and uniquely comprehensive reference source for research workers, practitioners, computer scientists, academics, students, and others on the international scene for years to come.
| Author | : Jiazhen Huo |
| Publisher | : Springer Nature |
| Total Pages | : 265 |
| Release | : 2021-01-04 |
| Genre | : Business & Economics |
| ISBN | : 9811598770 |
This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
