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The Process and Effects of Mass Communication

The Process and Effects of Mass Communication
Author: Wilbur Schramm
Publisher: Urbana : University of Illinois Press
Total Pages: 1012
Release: 1971
Genre: Social Science
ISBN: 9780252001970

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Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.


The SAGE Handbook of Media Processes and Effects

The SAGE Handbook of Media Processes and Effects
Author: Robin L. Nabi
Publisher: SAGE
Total Pages: 657
Release: 2009-09-11
Genre: Language Arts & Disciplines
ISBN: 1412959969

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Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.


Mass Communication Theories

Mass Communication Theories
Author: Melvin L. DeFleur
Publisher: Routledge
Total Pages: 381
Release: 2016-01-08
Genre: Language Arts & Disciplines
ISBN: 1317346580

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Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.