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Proceedings of the 1988 International Conference of Services Marketing

Proceedings of the 1988 International Conference of Services Marketing
Author: Edward G. Thomas
Publisher: Springer
Total Pages: 0
Release: 2016-11-01
Genre: Business & Economics
ISBN: 9783319369457
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This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1988 International Conference of Services Marketing

Proceedings of the 1988 International Conference of Services Marketing
Author: Edward G. Thomas
Publisher: Springer
Total Pages: 378
Release: 2015-05-27
Genre: Business & Economics
ISBN: 3319173170
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Download Proceedings of the 1988 International Conference of Services Marketing Book in PDF, ePub and Kindle

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Author: Kenneth D. Bahn
Publisher: Springer
Total Pages: 556
Release: 2015-05-08
Genre: Business & Economics
ISBN: 3319170465
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This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Management and Marketing of Services

Management and Marketing of Services
Author: Peter Mudie
Publisher: Taylor & Francis
Total Pages: 315
Release: 2010-10-13
Genre: Business & Economics
ISBN: 1136386459
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This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

Services Marketing Management

Services Marketing Management
Author: Peter Mudie
Publisher: Routledge
Total Pages: 274
Release: 2012-06-25
Genre: Business & Economics
ISBN: 1136366784
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Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.

Proceedings of 4th International Conference on Quantitative, Social, Biomedical and Economic Issues

Proceedings of 4th International Conference on Quantitative, Social, Biomedical and Economic Issues
Author: Christos Frangos
Publisher: Christos Frangos
Total Pages: 239
Release: 2020-07-11
Genre: Business & Economics
ISBN: 6188298040
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Proceedings of 4th International Conference on Quantitative, Social, Biomedical and Economic Issues DATES: July 10th (Friday) - July 11th (Saturday), 2020 CONFERENCE MAIN SUBJECT The use of the new technologies to improve the efficiency of Education, Enterpreneurship and Economic Activities This year’s Conference is organized by the Greek Foundation for Research in the Quantitative, Social and Economic Subjects, which is a non-profit Company with Articles of Association registered in the Chamber of Non-for- profit organizations. This Conference is a continuation,in a broader sense, of the four International Conferences which were organized by myself during the years 2003, 2009, 2013, and 2015, under the auspices of the Technological Educational Institute of Athens,as well as the 1st and 2nd and 3rd International Conference on Quantitative, Social, Biomedical and Economic Issues ,during the years 2017,2018,2019 in Athens. The International Conferences of the years 2017,2018,1919, were organized under the Auspices of the Greek Foundation for Research in the Quantitative, Social and Economic Subjects which is based in Athens, Greece and has links with an International group of Academics. This Conference is focusing on the following subject: The use of the new technologies to improve the efficiency of Education, Enterpreneurship and Economic Activities The aim of this Conference is to become a forum for the analysis of subjects related to the Quantitative, Social, Biomedical and Economic Sciences, the present state in Greece for the sectors of Education, Health, Innovative Business and the lessons learnt from them , in the context of the serious Economic crisis .in Europe and ,particularly, in Greece. This Conference, also, is the opportunity for many highly respected scientists to present and exchange ideas in their respective research areas with the aim of initiating new joint projects. The new developments in the sectors of contemporary Science and Economy are important and the need for a clear and responsible information is very high regarding, also, the possibility of fake news through the Internet.

Exploring Services Science

Exploring Services Science
Author: Mehdi Snene
Publisher: Springer
Total Pages: 381
Release: 2012-10-16
Genre: Business & Economics
ISBN: 364228227X
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This book contains the refereed proceedings of the Third International Conference on Exploring Services Science (IESS) which was held in Geneva, Switzerland, in February 2012. At the conference, researchers from all over the world presented innovative ideas, research, and applications in the design, management, and evaluation of services. This year, the main theme was the interdisciplinary aspect of services. The 22 full papers accepted for IESS were selected from 46 submissions and presented ideas and results related to innovation, services discovery, services engineering, and services management as well as the application of services in information technology, business, e-learning and public administration.

Services, Experiences and Innovation

Services, Experiences and Innovation
Author: Ada Scupola
Publisher: Edward Elgar Publishing
Total Pages: 360
Release: 2018-11-30
Genre: Business & Economics
ISBN: 1788114302
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Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.